The Strokes Announce Week-long Pop-up Shop at 352 Bowery

Posted on: May 27th, 2016 at 5:18 am by
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Photo: The GuardianThis week, hometown heroes The Strokes previewed new material from their forthcoming four-song EP. It’s the first concrete output since the band’s 2013 release, Comedown Machine. Future Present Past, as the record is dubbed, debuts on June 3 (though, currently on Spotify), via singer Julian Casablancas’ own Cult Records imprint.

While native advertising has been spotted at the Bowery graffiti wall (i.e. projections), there is also a dedicated pop-up stunt in the offing to celebrate the release. Right in the band’s former Lower East Side stomping grounds.

The temporary shop – located at 352 Bowery, bows on Monday (Memorial Day), and will remain open through June 5 (12pm-9pm). According to NME, the special midnight launch party is is June 2 with “special guest DJ sets, to be announced soon.”

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352 Bowery, December 2015The Strokes are also headlining Governors Ball the following night (Friday).

352 Bowery was previously home to Environment Furniture, which shuttered back in late December. Fashion designer Dexter Chasten launched a store in half of the commercial space a couple months ago; The Strokes are presumably taking the other half.

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