These Guys Want to ‘Make the Lower East Side Great Again,’ One Hat at a Time
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We’ve seen the token red hats this election season. They’re ubiquitous. “Make America Great Again,” the buffoon presidential candidate Donald Trump proclaims with the oft-quoted fashion statement. It’s become somewhat of a punchline at this point.
Nevertheless, two Lower East Side residents swiped the tone of that statement and applied it more hyperlocally. A New Era brand snap-back with the emblazoned riff – “Make the Lower East Side Great Again.” The message is simple in its truth.
This headwear comes courtesy of Alec Mergenthaler and Adam Teckie, friends who’ve lived in the city for “most of our lives,” but are recent transplants to the neighborhood. Their inspiration was noble.
“We have noticed that even in that small amount of time [since moving here], the area has changed immensely, and not for the best,” Mergenthaler tells us in an email. “Businesses/tenants are being pushed out because of rent and/or the lack of acceptance of their various practices … [but what] replaces them tends to be sterile brands with no roots to the original community.”
Their utopian vision with the hats, as we understand it, is to reverse the negative impact of greed on the Lower East Side community, “from the ground up.”
Hats are for sale, in case you are wondering. Head over to the website for more info.