The International Center of Photography Unveils New Signage on the Bowery, Opens June 23
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Let’s take a peek inside 250 Bowery. It is here that the International Center of Photography planted a flag last year, moving the museum from its longtime midtown perch. The plywood shed was removed from the facade a couple weeks ago, and new lettering affixed to the marquee.
Inaugural exhibit – “Public, Private, Secret” – is slated for June 23. Based on the marketing materials, the show will “explore the concept of privacy in today’s society and study how contemporary self-identity is tied to public visibility.”
The Museum’s new home will feature a glass-fronted public space, visible and accessible from the street, where visitors can participate in various programs — including lectures, workshops, and discussions — before entering the ticket-required galleries, where the conversation continues. The inviting and open design includes an area with books, curated by Spaces Corners; a real-time surveillance “clock” designed by David Reinfurt; and an exhibition wall for temporary installations and public announcements, which will be presented throughout the Public, Private, Secret season.
You can see some of the installation already hanging from the walls.
“Public, Private, Secret” is on display through January 2017.
Recall that this 11,000 square-foot unit (ground and basement) at 250 Bowery had quite the controversial upgringing. After the hoity-toity condo building debuted, Anthropologie briefly considered opening a store here. However, mother nature intervened in the form of Hurricane Sandy, and the brand backed out of its commitments. International Center of Photography purchased the ground floor of 250 Bowery for $23.5 million in the spring of 2015.