Ben Shaoul Opens Sales Office for 196 Orchard Condos Inside the Orchard Hell Building

Posted on: July 26th, 2016 at 5:18 am by
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Ben Shaoul and the Orchard Hell Building are now bedfellows. So to speak. It’s a match that makes sense.

The so-called Sledgehammer chose one of the seemingly un-leasable ground-level commercial spaces as a sales office. A retail front to sell the new ten-story luxury development ascending at 196 Orchard. Teaser signage had promised as much for the better part of the last six months. Now, it’s finally happened. (The Hotel Indigo does not own these retail spaces.)

The new office is open, complete with a spinning neon globe and scaled model of the in-progress luxury development. And they’re still banking on Katz’s Deli, from which it acquired a large swath of air rights for $17 million. Twelve single-story stores fell after the landlord-cum-developer assembled the development area two years ago for a total $75 million.

As previously reported, Shaoul’s new ten-story condoplex carries ninety-four apartments split between studios and one-bedrooms. Residents will gain access to the three-level Equinox gym onsite, plus landscaped roof terrace, and bicycle storage. Some apartments come with private balconies and courtyards. Prices start at just north of $1 million, pitched as “mid-market luxury” housing.

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