11-Story East Houston Condo Gears up with New Sales Office on Essex

Posted on: August 24th, 2016 at 5:10 am by
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Pit status notwithstanding, big pimping begins for 287 East Houston.

Condos in this new eleven-story development are slated to go live any day now, so the powers that be are gearing up for the pitch. A new sales office is already in the offing upstairs at 123 Essex Street, a space familiar with such uses. Indeed, the cantilevered beast at 100 Norfolk rented the same space last year for that purpose. (In fact, those banners are still visible in the second-floor windows.)

In the meantime, the project site has been dormant ever since demolition of the one-story building two months ago. No construction just yet. As previously reported, the 120-foot-tall replacement will boast twenty-eight apartments across 29,070 square-feet of floor area (1 to 3 bedrooms); plus a penthouse duplex. There will also be bicycle parking and storage space in the basement, plus an exercise room on the first floor. Jeffrey Cole Architects and AA Studio teamed up on the design.

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Hogg Holdings is the developer of record, having purchased the property in November 2014 for $15.2 million.

287 East Houston joins a half-dozen other luxury projects in varying states of construction along the busy corridor.

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