Former Preserve 24 Spot on East Houston Finally Finds a Suitor in ‘Late Late’ Owner

Posted on: August 31st, 2016 at 5:05 am by
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There hasn’t been much luck for the ice man whose drought continues. Maybe that will change with the latest nightlife suitor – the owner of the Late Late just across the street.

It’s not a secret that the former Preserve 24 space at 177 East Houston is a cursed entity, perennially unable to attract a new sucker tenant after an epic fail two years ago. (Once upon a time, Economy Foam lived here.) The last hopeful to toss the dice was the outfit behind Upstate in the East Village – Shane Covey and Adam Elzer (operating partner at Sauce, Empellon). Much like One and One before it, the bid for the enormous duplex space was likewise aborted. The team briefly appeared on the Community Board 3 docket last October, but quickly withdrew.

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Since then, dual leasing banners at both entrances have been hanging in a futile state of ineffectiveness. The pitch, then as now, is for a multilevel bar-restaurant. Well, it took a year, but we finally have another taker. James Morrissey, who founded the Late Late and whose aborted Honey Fitz led to the demise of the beloved Nino’s Pizza on Avenue A, now seeks 177 East Houston for an as-yet-unnamed establishment. Fifteen tables, sixty seats, and two stand-up bars will span both floors. Morrissey seeks full liquor privileges until 4am all days.

There is a pricey menu – see below – but this has the makings of bait-and-switch. Perhaps it’s the new location for Honey Fitz.

Will the third time be the charm for 177 East Houston? This place is a minefield.

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