‘Ma Non Troppo’ Women’s Boutique Relocates to Former Macaron Shop on Stanton Street

Posted on: August 19th, 2016 at 5:00 am by
This image has been archived or removed.

Clinton Street proved futile for Ma Non Troppo, so it’s on a westward march. Fleeing an address known for its retail turnover.

Indeed, the trendy women’s boutique packed its bags earlier this month after less than a year in business, and will soon reopen at 101 Stanton Street. Signs at the new location promise an opening “soon.”

The nascent brand specializes in carrying styles from Japanese designers. Here’s a description from their website:

Rare vintage pieces with modern and chic avant-garde sense specializing in Japanese designers and private label. Our High-end collection includes a large selection of pieces.

ma non troppo comes out of love for fashion and design as an art form.

We embrace clothing as the most personal form of communication where art,function and freedom of expression come together.

Ma Non Troppo is a common instruction in sheet music that means, “But not too much.” As in the directive, “Allegre ma non troppo.” The fashion retailer for which it is named first took over from the Rise & Grind Tattoo parlor at 9 Clinton Street in November 2015. It was a short tenure that lasted nine months, during which time its immediate neighbor Anthom also closed shop.

101 Stanton was previously home to Bisous Ciao macaron parlor. That business closed this location and consolidated operations back in springtime.

This image has been archived or removed.

Recent Stories

Shear Luck: FRED Salon Finds Refuge in the East Village

Another retail victim to report on upper Orchard Street. The FRED.nyc hair salon is now gone. According to signage on the shuttered security gate at 192 Orchard, the five-year-old business recently relocated to the East Village. The move to 40 East Third Street was a long time coming for eponymous owner Fred Connors, who braved […]

Grand Street Guild Files Plans for 15-Story Affordable Housing Tower

New towers are coming to Broome Street on the Lower East Side. Now we have sight of the first newcomer. Back in January of 2018, the Grand Street Guild nonprofit officially announced the imminent construction of two, as-of-right 15-story apartments on its property, plus a parking garage. All 400 of the proposed units are earmarked […]

TongKatsu Replaced by ‘Otaku Katsu’ on Rivington Street

Over on Rivington Street, TongKatsu becomes… …Otaku Katsu. Ben Tong, owner of the former, reportedly reassigned the lease after its shutter to husband-wife team Chef Dimitri Voutsinas and Christine Argao-Voutsinas. Otaku Katsu occupies the same below-grade space at 137 Rivington, and offers a variety of katsu and Japanese sando bentos, in addition to fresh made […]

DOT ‘Street Seat’ Goes Live Outside Dudley’s on Orchard Street

Just in time for the forthcoming return of Dudley’s, Orchard Street now boasts a new row of public seating. Beside another recently installed bike corral. And it’s all part of the city’s Street Seat program. More than a half-dozen tables and chairs are stationed between the corner of Broome down to Cafe Katja. As previously […]

Crowbar-Wielding Attacker Smashes Windows of Roni-Sue’s Chocolates on Forsyth Street [VIDEO]

Earlier this week, we reported on the dangerous conditions plaguing Forsyth Street amidst the city’s work on the subway system. The MTA is currently swapping out the ventilation plant fifteen feet beneath the roadbed along the eastern perimeter of Sara D. Roosevelt Park. Originally built in 1962, this section of the subway was identified as […]