Get Acquainted with ‘Hotel 50 Bowery,’ the Joie de Vivre Hotel Opening January on the Bowery

Posted on: September 8th, 2016 at 5:00 am by
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Here comes Hotel 50 Bowery, the not-so-clever branding of the 22-story, 229-key Joie de Vivre lodge on the Bowery. As construction races to conclusion – note the changes in perimeter plywood and the reconfiguration of the protected sidewalk – the PR muscle is now starting to glad-hand the neighborhood. Nevermind all the controversy over the last four years…

Yes, the hotel is being called a “leading force behind Lower Manhattan’s renaissance.” Whatever that means.

To look at the blinding phallus, one need only envision the forthcoming headaches. The multitude of masses crowding 50 Bowery, not only to stay or congregate outside, but hang at the assemblage of three restaurants by Chef Dale Talde and his partners at Three Kings Restaurant Group. Not to mention the increased traffic at this highly populated intersection.

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The following properties will operate within 50 Bowery, three of which are joint ventures between Talde and Commune Hotels, the owner…

Rice & Gold
Contemporary Asian-American food served to more than 200 people. Includes outdoor seating within the property line, so not subject to DCA approval. The restaurant is operated by Talde in partnership with Commune, and has its own entrance north of the hotel lobby. Closes at 2am nightly.

Goldie’s (fka Green Lady)
Basement club/lounge that fits roughly 119 people. It’ll have live music and DJs most nights of the week, promoted events and with cover charge. Dance floor, too, which will require approval from the DCA for a Cabaret license. Full kitchen with dim-sum for snacks. It also has a dedicated entrance; closes 4am nightly.

21@50 (Rooftop)
Technically on the nineteenth floor, as the top levels are for mechanical equipment. This space also carries indoor and terrace components; closing times 4am and 2am respectively. There will be a hot dog cart for food, plus menu items from Rice & Gold downstairs. Periodic live performances as amenity in the lounge (i.e. no cover charge).

Atlantic Garden/Breezeway
The so-called “Breezeway” on the second floor is the flexible whitebox space. It will house a semi-permanent exhibit (for 3 years) from the Museum of Chinese in America that includes historic artifacts discovered at the 50 Bowery project site.

And to top it all off, here’s an excerpt from the self-congratulatory babble. This hotel is basically one large lesson in “authentrification,” celebrating and adopting the rich history of Chinatown:

The 229-room hotel celebrates the location’s past, present, and future through design, experiences, and amenities curated to acquaint New York with the fun-loving, Joie de Vivre lifestyle.

Hotel 50 Bowery is highly inspired by the Lower Manhattan community and culture, which can be seen through the artwork that will be displayed in guestrooms by local artists Lowell Boyers, Simone Shubuck and André Saraiva. All rooms above the ninth floor offer stunning views of bustling Lower Manhattan streets and the iconic skyline, which are enhanced by the hotel’s outdoor public spaces on the second floor and rooftop.

Hotel 50 Bowery’s ties to the Chinatown community are further showcased with The Gallery, a permanent exhibit from the Museum of Chinese in America, complete with resident curator, Herb Tam, who works for the museum. A partnership facilitated by hotel ownership, the exhibit pays homage to the destination’s past and will showcase many of the artifacts that were found on the hotel’s construction site, highlighting its colorful history – taverns, a gambling den, and vaudeville and motion picture theaters all called the hotel’s location “home” from the 1700s through the early 1900s. The exhibit is adjacent to a 5,000-square-feet outdoor space, the Atlantic Garden, named after the historic beer hall that occupied the site in the 1850s. The hotel will also offer 1,900 square feet of indoor function space, perfect for intimate events catered by Chef Dale Talde. The Gallery, Boardroom and five unique suites feature natural light, city views and modern furnishings for meetings and events.

How much will it cost to stay in this monument to Chinese culture, which it partially destroyed? Rooms start at $289 per night once the hotel opens January 15 (according to their reservation system, at least).

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King bedroom, Photo: Hotel 50 Bowery

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