‘Nom Wah Nolita’ Lunch Counter Soft Opens at 10 Kenmare Street
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While the eye of consumerism was trained on a three-block stretch of Orchard Street (i.e. Pickle Day), the iconic Nom Wah Tea Parlor quietly opened its new satellite store on Kenmare.
For Nom Wah Nolita, the interval from announcement to commencement was barely a week. The new lunch counter is currently in soft launch mode for friends and family, but owner Wilson Tang tells us that it’ll officially open to the wider public later this week.
As we first reported last week, service here is a casual version of the Doyers Street original, and will focus efforts on nearby lunchtime business. Obviously geared toward the work force in and around Little Italy, Chinatown, and SoHo.
Asked whether Nom Wah Nolita would replace his current venture at this address – the Old Bowery Station events space – Tang noted that plans are up in the air.
Nom Wah Tea Parlor is almost one hundred years old, having opened as a tea parlor and bakery in 1920. Wilson Tang inherited the family business from his uncle in 2010. Wally Tang had owned the place since 1974.
Sneak peek of the decor! ??? pic.twitter.com/1LsGUfccPG
— Nom Wah Nolita (@nomwahnolita) September 21, 2016