‘LES Popped’ Finds a New Home with Wendy Mink Jewelry on Orchard Street

Posted on: October 27th, 2016 at 5:00 am by
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Two Lower East Side retailers are coming together at 72 Orchard Street. One, a veteran; the other, more freshman.

The Wendy Mink boutique just welcomed a co-tenant after more than eight years selling jewelry on the block. Brand of choice is LES Popped, the local artisan market that briefly occupied 365 Grand Street for several months earlier this year. Teaser verbiage on the window paper was the first inkling of a retail transition here.

“Popped was looking for a new space but an affordable rent is key to survival,” LES Popped co-owner Lauren Forsch told us in an email. “Within a few days of being introduced [to Wendy Mink], we felt we had a match. We are going to run our businesses in tandem, in many ways as a team. Wendy has so much retail experience to offer and Popped has a changing product line which brings newness to the shop. And as Wendy has said herself, she’s very into new right now.”

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This is a tough area for retail, though, as (paradoxically) foot traffic isn’t tops. And this isn’t the only co-tenant operation in the vicinity, either. Right next door, The Great Frog and The Cast share quarters to sell their heavy metal jewelry and leather goods respectively.

LES Popped began in December 2015 as a holiday pop-up shop featuring the wares of local creatives. It ran at 365 Grand Street until this past April, at which point Forsch noted that they were “definitely interested in being a permanent brick & mortar but need to work on our processes and also raise some capital before we can sign a long term lease.” Mission accomplished; this latest transition also adds a partner to the business, photographer Dan McClung.

Wendy Mink was originally based in the West Village, but relocated to 72 Orchard Street in early 2008.

The joint store should open November 1.

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