Report: Lorely Expands to the Pacific with New West Hollywood Beer Garden
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Photo: On the Inside
After fourteen years on the Lower East Side, the popular Lorely beer garden just expanded in a big way. Owner, and former DJ, Michael Momm just debuted a Left Coast outpost in West Hollywood.
Here’s what the L.A. Weekly had to say:
Tucked into a sleepy stretch of West Hollywood, Loreley evokes a lodge one might find off a Black Forest town square more than it does any of Munich’s grand, flag-draped beer halls: warm tones, firewood stacked meticulously as if by a house-proud Jäger, rows of string lights stretched across the patio’s communal tables. You won’t be doing the chicken dance to an “oompah” band here; instead, a German hip-hop soundtrack provides hipster cred.
Lorely opened back in 2002, just a few years before the Bowery became a destination for the upper crust. The bar differentiated itself from the pack with a pseudo-covered outdoor yard with wintertime heat. To the chagrin of neighbors, of course.
Their building at 7 Rivington was sold to Veracity Development around this time last year for $13.1 million.