‘Canada Goose’ Smear Campaign Hits the Streets After SoHo Store Opening
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Canada Goose is high on its new outlet store in SoHo, which opened last week on Wooster Street. There is even a new two-piece billboard plugging the brand above East Houston (the one usually occupied by H&M). The street isn’t happy with the retail arrival, though.
What began as vocal protests by animal rights activists outside the store has morphed into an all-out battle on the streets. Via wheat-paste. There are handbills scattered throughout the neighborhood shaming the jacket company for its practices. They’re pretty explicit, too. The catchphrase, “fur trim kills,” is accompanied by a dead coyote and dude in a Canada Goose jacket.
Each day, more of these seem to be thrown up on doors and mailboxes.
The heart of the issue, activists argue, is that Canada Goose lines their winter coat hoods with coyote fur. And that leg-hold traps used can cause the animal to starve, freeze to death, or potentially, chew off its limb to escape.