Electeds Rallying Against 5-Floor Niketown SoHo Opening Tomorrow on Broadway

Posted on: November 10th, 2016 at 5:10 am by
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It’s been rumored for years, and now finally confirmed in the flesh. Nike is opening a huge store at the recently constructed 529 Broadway. It debuts tomorrow with a huge stock of Nike Air Jordans for the taking. Expect long lines.

Niketown SoHo took five floors in the new six-story 529 Broadway, which was completed a couple months ago. The construction materials were carted away last week to reveal the storefront and branding. Now workers are feverishly pacing the premises to set up the inventory, mannequins, and other retail sundries ahead of tomorrow’s debut.

XXL has more on the store itself:

The Nike SoHo store opening will have the following exclusive releases while supply lasts: LeBron Soldier 10 x John Elliott, AF1 Low NYC, Air Jordan IX Space Jam, Air Jordan IX Kobe and the Air Jordan XII Royal. The launch of the SoHo store will also count with a huge Air Jordan restock that features the following sneakers: Air Jordan XI “72-10,” Air Jordan I “Banned,” Air Jordan XXX1 “Banned,” Air Jordan I “Black Toe,” Air Jordan I “Pinnacle,” Air Jordan IV “Cement” and the Air Jordan 1 “Shattered Backboard.”

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Not everyone is happy about the Niketown, though. Least of all, local electeds. Councilwoman Margaret Chin is rallying the troops this afternoon to protest its presence in a retail-heavy SoHo. Specifically, “against the broken policies and decision making of the New York City Department of Buildings that led to the granting of a Temporary Certificate of Occupancy to a giant, multi-floor Nike retail space in the middle of one of the most congested shopping districts in the city.” They’ll be outside DOB at 280 Broadway, 2pm.

The Niketown store, located at 529 Broadway at the corner of Spring Street, is scheduled to open this week inside a new six-story retail complex at the site of a completely demolished building. Despite leaving only a portion of a party wall adjoining a historic property on Spring Street, DOB treated the Niketown site as an “alteration” of an existing property rather than a new building – a decision that allowed a big-box store to open along a shopping corridor already oversaturated with retail space.

DOB’s decision – made over the opposition of Council Member Chin, Borough President Brewer and the local community board – puts the interests of a global corporation over the safety of pedestrians forced to navigate congested sidewalks and those looking to protect the historic character of one of the City’s most iconic neighborhoods.

As previously reported, the sale of 529 Broadway in 2013 capped seven years of wooing from major developers with skin in the game. Vornado Realty Trust, SL Green Realty, and Invesco all vied for the property, with bids having reached a purported value of $110 million. But former owner Abe Goldstein – whose father purchased the building in 1980 for $1 million – held out until the price was right. Namely, $147.9 million to a partnership of Jeff Sutton, Joe Sitt, Bobby Cayre and the Adjmi family. The initial plan was to have the replacement building ready for occupancy sometime in 2014. However, hurdles such as approval from the Landmarks Preservation Commission caused delays.

Designed by BKSK Architects, the reimagined 529 Broadway is loosely based on its ancestor, the Prescott House hotel, constructed in 1853 and demolished during the Great Depression.

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