Looking Inside Serafina’s New Ludlow Street Outpost; Opening Delayed Two Weeks [Updated]

Posted on: November 14th, 2016 at 5:10 am by


Serafina opens at 98 Rivington Street on November 28, delayed two weeks from its initial target of Wednesday.  It’s a watershed moment that sees another restaurant chain invade the Hell Square environs.

After eight months of shuttered gates and anticipation, the doors have been open the last few weeks, showing off the goods, so to speak. Not much was done to the dining room, though, in the wake of Galli’s departure last year. There is the addition of a floral-tinged oven off to one side.  Here’s another peek inside the newest outpost of Serafina, the company’s eleventh citywide.

Their full liquor license is still pending clearance, according to State Liquor Authority records.


A companion mural also went up on the Ludlow Street facade a couple weeks ago, effectively erasing the Bernie Sanders art collection that held court since summertime; the “Restaurant” lettering was pried from the facade and painted white; and banners still announce the Wednesday debut.

This high-profile corner in the heart of Hell Square was previously home to Galli Restaurant. The establishment served Italian food to the neighborhood for roughly sixteen months. Same concept as sister outpost to the SoHo brand, it replaced the decade-long run of ‘inoteca.


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