La Petite Mort Out of Business After 3 Years on Orchard Street
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In the span of a couple weeks, fashion flight hit Lower Orchard Street. Two relatively new indie boutiques – Georgia Vintage and La Petite Mort – faded from the scene.
The latter concluded its rocky tenure at 37 Orchard Street Sunday night. We had heard rumors of its demise the last couple weeks, which ultimately proved true. The word on the street was that it was “just not working” for the quirky vintage boutique. That much was evident earlier this year when owner Osvaldo Jimenez (aka SlutLust) hosted a crowdfunding campaign to help stave off eviction due to alleged tardy rent payments and back-rent.
They went out swinging, though, offering a final day Sale and all night party at the shop.
La Petite Mort (French slang for “Orgasm”) debuted at 37 Orchard Street in late 2013. The brainchild of Jimenez and Kara Mullins apparently struck a chord with nostalgists of 1990s pop apparel, and often decorated its security gate to match (e.g. Tonya Harding/Nancy Kerrigan).