Essex Street Market to Unveil ‘History Display’ Showing Evolution from Pushcarts to Essex Crossing
The Essex Street Market is truly trying to increase visibility and awareness these days. That was the number-one complaint from its vendors the last several years, who accused the city ownership – the Economic Development Corporation – of dropping the ball amidst larger plans for Essex Crossing. Since the various discussion vis-a-vis Community Board 3 and the Lower East Side Partnership (nee BID), we’ve seen anniversary parties, Street Seat installation, exterior mural, events with the Lowline, and trendy nighttime parties (“Talk & Taste”) inside the 76-year-old facility. Now, it’s a “history display.”
The northerly wall inside Essex Market, beside which Davidovich Bagels currently operates, is currently primed for the piece. It’s apparently an opportunity to celebrate the institution before the move to Market Line, and the wrecking ball flattens the joint.
“We are currently producing and soon installing an infographic inside the Market to showcase its history from the era of pushcart vendors all the way to plans for Essex Crossing,” Lauren Margolis of the Essex Street Market Vendor Association noted in an email. “We worked with a team of designers from the Lower East Side Partnership, as well as the folks from Turnstile Tours for the research.”
It really is pushcarts to prosperity.
Foot traffic woes came to the forefront a couple years ago when Anne Saxelby of the Essex Street Market Vendor Association demanded action from the city in light of headlines about the new space at the Essex Crossing “Gateway” building. Namely, addressing competition from corporate grocers nearby like Whole Foods and Union Market which stay open later; debunking the narrative that the Market is closed for business; and better attention to social media presence.
As a result of increased pressure, Saxelby noted last summer that the Market accomplished more marketing milestones in ninety days than in the prior ten years combined. Their social media accounts are more active and responsive, not to mention the aforementioned events. (The Lower East Side Partnership is assisting in the marketing effort, as well.)