Essex Street Market to Unveil ‘History Display’ Showing Evolution from Pushcarts to Essex Crossing

Posted on: January 10th, 2017 at 5:00 am by

essex-market-mural-1b

The Essex Street Market is truly trying to increase visibility and awareness these days. That was the number-one complaint from its vendors the last several years, who accused the city ownership – the Economic Development Corporation – of dropping the ball amidst larger plans for Essex Crossing. Since the various discussion vis-a-vis Community Board 3 and the Lower East Side Partnership (nee BID), we’ve seen anniversary parties, Street Seat installation, exterior mural, events with the Lowline, and trendy nighttime parties (“Talk & Taste”) inside the 76-year-old facility. Now, it’s a “history display.”

The northerly wall inside Essex Market, beside which Davidovich Bagels currently operates, is currently primed for the piece. It’s apparently an opportunity to celebrate the institution before the move to Market Line, and the wrecking ball flattens the joint.

history-display-essex-market

“We are currently producing and soon installing an infographic inside the Market to showcase its history from the era of pushcart vendors all the way to plans for Essex Crossing,” Lauren Margolis of the Essex Street Market Vendor Association noted in an email. “We worked with a team of designers from the Lower East Side Partnership, as well as the folks from Turnstile Tours for the research.”

It really is pushcarts to prosperity.

Foot traffic woes came to the forefront a couple years ago when Anne Saxelby of the Essex Street Market Vendor Association demanded action from the city in light of headlines about the new space at the Essex Crossing “Gateway” building. Namely, addressing competition from corporate grocers nearby like Whole Foods and Union Market which stay open later; debunking the narrative that the Market is closed for business; and better attention to social media presence.

As a result of increased pressure, Saxelby noted last summer that the Market accomplished more marketing milestones in ninety days than in the prior ten years combined. Their social media accounts are more active and responsive, not to mention the aforementioned events. (The Lower East Side Partnership is assisting in the marketing effort, as well.)

Recent Stories

10-Story ODA Condos Amidst Ascent on Chrystie Street

Ten stories of additional upper-crust glitz is on its way for the Chrystie Street midsection… Indeed, the ODA-designed condo at 165 Chrystie Street started its ascent last month, and is progressing upward quite quickly. As of now, the structure is sitting at over six stories. This sudden burst in activity follows more than a year […]

Celebrating 50 Years of ‘A.N. Headwear’ on Orchard Street

A.N. Headwear is throwing its hat into the art exhibit ring. Longtime Greek Jewish community member, Aris Negrin, has peddled hats for fifty years on upper Orchard Street. At the same address, in fact – 145 Orchard. He initially amassed his collection from hat warehouses or hat stores, being particularly drawn to pieces that people brushed […]

CB3 Votes to Co-Sponsor Controversial Rezoning of LES Waterfront in Bid to Thwart Supertall Development

Thanks to a confluence of election year politics and incessant grassroots organizing, development along the Lower East Side waterfront is firmly in the spotlight. It’s a rare moment when the voice of the people is being heard, albeit barely. There is definitely traction, but a race against the clock is afoot. Nevertheless, Community Board 3 […]

‘HiFi’ will Close at the End of the Month After 23 Years on Avenue A

The best jukebox in Alphabet City will be muted. The HiFi Bar, the long-running rock hang on Avenue A, is closing at the end of the month. Yet another end of an era – 23 years, to be precise. Owner Mike Stuto took to Facebook last night to announce the imminent closure of the much-loved […]

‘Ginger & Lemongrass’ Eyes Rivington Street Debut this Weekend

After a build-out period of more than five months, including utilities-based delays, a new Vietnamese restaurant is all but ready to open on Rivington Street. The newcomer here is an offshoot of the Queens-based Ginger & Lemongrass, described by owner-chef Petra Rickman as a contemporary Vietnamese fusion restaurant. Having debuted in Whitestone just last year – […]