Viral Post-it Piece, ‘Subway Therapy,’ Goes Above Ground on Norfolk Street

Photo: Beth Anderson

The kaleidoscopic walls of the Union Square subway stop are coming to the Lower East Side. Temporarily.

The myriad Post-its splashed all over the tiles of 14th Street station have drawn enough attention to warrant NYC creator, Mathew “Levee” Chavez, to take his vision on the road, via pop-up installation. This iteration of “Subway Therapy” is ironically sponsored by big liquor Johnnie Walker. With the pretty pennies that Post-its cost, you’d think 3M would be a more fitting sponsor. Plus, it seems more contrived and less “organic.”

Be that as it may…

Photo: Beth Anderson

The show hopes to create “an opportunity for people to freely let their voices be heard through both written and spoken words on how we can all continue moving forward together,” and aims to “reconnect and transform uncertainty and apprehension into something beautiful. During a time when the topic of cultural diversity is at an all-time high, these efforts further celebrate cultural progress and America’s rich diversity, which is the core of Johnnie Walker’s new Keep Walking America campaign.” Also whiskey.

The pop-up is going down at 107 Norfolk Street (between Rivington and Delancey) from January 23 – 30. Don’t forget your favorite Sharpie (and Instagram filter). Hours are as follows:

1/23: 2:00-7:00pm

1/24 – 1/29: 11:00am-7:00pm

1/30: 11:00-2:00pm

Photo courtesy of Beth Anderson