‘ELKEL’ Opening its First Brick-and-Mortar Boutique at 48 Hester Street

Posted on: February 14th, 2017 at 5:17 am by

elkel-hester

Men’s fashion is apparently still in at 48 Hester Street. Several months after shirt purveyor Gowan closed down, another boutique is on deck. This one focuses on “luxury men’s urban wear.”

ELKEL officially announced itself last week with a few computer printouts and window neon. 48 Hester Street is the brand’s first solo brick-and-mortar. According to its website, ELKEL currently operates in the shared co-retailing space Public.Factory on West Broadway. This new space will be all its own.

ELKEL is a NYC based boutique. We started out as a web-based shop in the Spring of 2015, after a few Pop-Ups we entered the co-retailing space Public.Factory at 310 West Broadway.

ELKEL’s carefully curated wealth of underground designers is the perfect place for you to find unique fashion. Created by Kelvin Goncalves who believes that great style comes from a mix of gender-bending, neck-breaking and bleeding-edge celebration of diversity.

Shirt purveyor Gowan opened a studio here back in the fall of 2015. The “party shirt” outpost couldn’t hack it, and closed a year later.

Recent Stories

The Neon Lights of Sunshine Cinema Have Gone Dark

The Sunshine Cinema on East Houston is one step closer to its grave. While the brickwork of the building remains bathed in orange glow, the marquee lettering was not as lucky. As of this week, its token neon signage has gone dark. Shadows are now cast on the sidewalk below. Demolition is nigh. This latest action […]

Angelo’s of Mulberry Promises to Return ‘Stronger Than Ever’ After Devastating Fire

As Little Italy awoke last Saturday morning, a two-alarm fire erased a century-old restaurant and injured thirteen people. The blaze started shortly before 8am and quickly engulfed Angelo’s of Mulberry on the ground level and the floors above. It took dozens of firefighters two hours (and a fleet of 25 trucks) before the flames were […]

Dangerous Carbon Monoxide Levels Force Evacuation of LES Buildings

Several building in Hell Square, including the Hotel on Rivington, were evacuated yesterday after manhole fires sparked dangerous levels of carbon monoxide around the block. The subterranean fires happened at around 11am yesterday morning, prompting an evacuation of the hotel and the three adjacent buildings an hour later. It’s believed that the melting of last […]

Henry Street Settlement Begins Rehabilitation Work on its Firehouse Facility

The Henry Street Settlement is moving forward with its plans to revamp a retired Lower East Side firehouse. Even though the ceremonial groundbreak transpired back in November, only now is the real job beginning. The Department of Buildings issued permits last week to redevelop the local icon (269 Henry Street) into a new community facility […]

‘Ariel’s Bistro’ at Clinton and Houston Calls it Quits

Ariel’s Latin Bistro, which arrived on the Lower East Side nightlife scene in June 2014, is down for the count. The bar-restaurant closed last week with little notice to the neighborhood. And while the decorative lights still gleam within, leasing signs in the windows cancel it out. That Ariel’s shuttered isn’t out of the blue. […]