‘ELKEL’ Opening its First Brick-and-Mortar Boutique at 48 Hester Street
Men’s fashion is apparently still in at 48 Hester Street. Several months after shirt purveyor Gowan closed down, another boutique is on deck. This one focuses on “luxury men’s urban wear.”
ELKEL officially announced itself last week with a few computer printouts and window neon. 48 Hester Street is the brand’s first solo brick-and-mortar. According to its website, ELKEL currently operates in the shared co-retailing space Public.Factory on West Broadway. This new space will be all its own.
ELKEL is a NYC based boutique. We started out as a web-based shop in the Spring of 2015, after a few Pop-Ups we entered the co-retailing space Public.Factory at 310 West Broadway.
ELKEL’s carefully curated wealth of underground designers is the perfect place for you to find unique fashion. Created by Kelvin Goncalves who believes that great style comes from a mix of gender-bending, neck-breaking and bleeding-edge celebration of diversity.
Shirt purveyor Gowan opened a studio here back in the fall of 2015. The “party shirt” outpost couldn’t hack it, and closed a year later.