The Flower Shop Reveals itself on Eldridge Street

Posted on: February 13th, 2017 at 5:00 am by


In the works for almost a year, trendy Eldridge Street hang, The Flower Shop, is nearing completion. Ever so slowly. The plywood shed, which had been attached to the exterior since the fall, was detached last week.

The Flower Shop is already three months delayed, though, initially pegged for a fall debut. Indeed, the New York Times listed the establishment as one of seven “party hot spots” to look out for October 2016. And then again in November. (Is this pay to play?) While that didn’t happen, a neighbor tells us that signs point to soon.

“I think they may be getting close to opening – the kitchen ventilator unit that previous tenant Fen Yang installed on the roof has been getting switched on for the first time in ages.”


Whenever it does open, the 3,000 square-foot “elevated gastropub” will focus on “Staple Americana with crop rotation, locality, and sustainability.” (It’s like you need a masters to understand the foodie babble.) The eatery, helmed by chef Michael Hamilton, is apparently on the first floor; the basement is more of a “rec room” pub that boasts TVs, billiards, and a “sunken den with a fish tank and a gas fireplace.”


Principals behind the Flower Shop venture at 107 Eldridge – William Tisch (Major Food Group), Steven Tisch, Andrew Flynn (Brinkley’s), Dave Turner (Major Food Group), and Dylan Hales (Ruby’s Cafe) – initially secured approval from the Community Board 3 advisory body in March 2016. Not without backlash, though. Neighbors didn’t buy the whole “we’re a neighborhood bar” as public benefit cliche, and worried about the proliferation of liquor licenses in the predominantly Chinese block. Others have taken to calling this spot “Hell Square South” due to the 12 OPs in the vicinity, including problem places like Happy Ending.

Below is a snapshot of the menu from the new website:


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