The Streit’s Name is Obliterated from Rivington Street [PHOTOS]

Posted on: February 24th, 2017 at 5:00 am by

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For the first time in some ninety years, the name Streit’s is no longer presiding over Rivington Street. The crowning letters of 154 Rivington, as well as the small branded stamp, are both gone. Demolished over the last several weeks ahead of condo construction.

The delicious scent of baking matzo is now traded for must. That stale smell of toppled brickwork so familiar on the Lower East Side these days. As of this week, the former factory buildings have been halved in height; gutted from within. It’s not a pretty sight.

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As previously reported, a new seven-story replacement is on deck for 150 Rivington Street, and consists of 45 one-, two-, and three-bedroom condos, including four duplex penthouses on the seventh/eighth floor. Prices are listed at $995,000, $1.7 million, $2.75 million, and $3.8 million respectively. Building amenities include bike room, gym, laundry, storage, and rooftop terrace with outdoor fireplace and kitchen.

The Streit's replacement

The Streit’s replacement

The family-owned Streit’s Matzo sold 148-154 Rivington Street to Cogswell Realty in January 2015 for $30.5 million. A year later, we revealed that the company purchased a new facility in Rockland County, which is the new headquarters for matzo production.

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