With ‘Walltime,’ Bowery and East Houston Becomes User-Generated TV Screen

Posted on: February 21st, 2017 at 5:13 am by

2016-dead-13_wm

Over the years, the south-facing exposure of 294 Bowery has boasted its fair share of advertising. And plenty of graffiti, naturally. Everything from static billboards like the enormous Grand Theft Auto IV banner (April 2008) to videos pimping Ciroc vodka or the fight to save turtles. Now, this enormous white space above (and unrelated to) the Bowery Graffiti Wall is about to become a multimedia screen for user generated content.

That “2016 in memoriam” slideshow at the end of December was the first taste. The stunt was conceived and hosted by a new mobile app called Walltime, which solicits video content from YouTube and Vimeo and beams it onto blank facades. iPhone users can view the shows remotely via webcam and listen to soundtracks on their devices when near a wall. In order to contribute content, participants are sent push notifications about time slots with schedules, free programming opportunities, charity campaigns, or sponsored art projects.

The catch is that those wishing to broadcast programming must pay $10 a minute. As it relates to the Bowery, you can expect to see video here at least three nights per week in the near future.

Photo: Walltime

Photo: Walltime

Alex Vandoros from Walltime got in touch with us about the new project. He stresses that there will be no advertising (except that this serves as boost for their app), and that the company maintains an exclusive on 294 Bowery for these projections.

“Our Walltime iOS app empowers creative individuals to show their own videos or sponsor artistic or otherwise relevant content via light projections – it’s not for advertisers,” Vandoros further noted. “Once our update is live, we’ll be running at least 3 nights per week.”

As for contributors, “We’re getting street artists like Fab Five Freddy, Retna, and a few others involved.”

So, we’ll see what happens next.

Bowery Graffiti Wall, April 2008

Bowery Graffiti Wall, April 2008

Recent Stories

16-Year-Old Fatally Shot in the Face on Delancey Street Last Night

A 16-year-old boy was shot and killed on Delancey Street last night, near the on-ramp to the Williamsburg Bridge, cops said. The teenager was shot in the face near the corner of Suffolk at about 8:30pm. Right at the foot of Essex Crossing. First responders rushed the boy, who was unconscious, to Bellevue Hospital for […]

CBGB Shut Down 15 Years Ago on the Bowery

Fifteen years ago. This was the night – arguably – that the last breath of punk exhaled on the Bowery. When CBGB concluded its residence at 315 Bowery. And the block could not look any different today. The former venue became, and remains, the upscale John Varvatos boutique; while its old CB’s Gallery space is […]

MOSCOT Launches New Chromeo Collaboration with in-Store Performance

MOSCOT recently launched a new collaboration with popular electro-funk duo Chromeo. To celebrate, the eyewear company is hosting a live performance of the group at its Orchard Street flagship tonight. According to the press release, the new “luxurious capsule collection” features two limited edition frame styles co-designed by David “Dave 1” Macklovitch and Patrick “P-Thugg” […]

Charlie Bird Vet Eyes Division Street for ‘Parcelle Wine’ Spinoff

A veteran of Charlie Bird is spinning off the popular Hell’s Kitchen wine shop into a dedicated bar on the Lower East Side. Down on Division Street in the orbit of Forgtmenot, Dimes, and Kiki’s. Three-year-old Parcelle Wine, situated inside the Henry Hall apartment building near the Lincoln Tunnel, has plans for 135 Division. Specifically, to […]

New York Rangers Pop-up Honors Hockey Great Rod Gilbert with LES Pop-Up

The New York Rangers are headed to the Lower East Side to honor one of its legendary fallen players, Rod Gilbert. With support from the Hockey Hall of Fame, the Blueshirts are hosting a pop-up tribute to the forward at 2 Rivington Street. “As we drop everything for Hockey Week, we also want to lift […]