300 Lafayette Bills itself as ‘Cutting Edge’ with New Ad Banners

Posted on: March 24th, 2017 at 5:11 am by

300lafayette-1

Alive for many months, the project site at 300 Lafayette Street is finally ready to go big on the hype. Banners pimping the new seven-story commercial building were affixed to the sidewalk bridge earlier this month, promising “cutting edge.”

Hard to believe it’s already been a year since the BP gas station at the corner of Lafayette and East Houston shuttered. The Porcelli family, which acquired the “Gasoline Alley” parcel in 1976 and founded Gaseteria, decided to instead redevelop the land. Both the Puck Fair bar and the gas station were quickly disposed of. And the construction continues. (March Associates Construction Inc. is the general contractor for the project.)

The seven-story, 80,000 square-foot building is positioning itself as haven for luxury office and retail.

Here’s a peek behind the plywood. It’s still below ground.

300lafayette-construction

Recent Stories

‘Mulberry Market’ Might Open Next Month in Little Italy

While attention has been hyper-focused on the drama of McNally Jackson Books and its fate on Prince Street (staying put, as reported), it’s appropriate to revisit the adjacent grocery store space around the corner at 251 Mulberry. Interior fit-out of the upscale Mulberry Market is still ongoing. Yet, an opening date is nigh. Sleuthing reveals […]

Tats Cru Tapped For Bowery Mural Wall

At the Bowery Mural Wall it’s one icon after another. The slate was wiped clean, so to speak, late last week. Gone is JR’s anti-gun proclamation, just in time to make way for Tats Cru. The legendary outfit teamed up with Crash One for the effort, which began at the wall yesterday with the outlining. […]

Bye, By Robert James: Steep Rent Hike Forces Boutique from Orchard Street

By Robert James is saying bye to Orchard Street after just over ten years in business. Like so much local retail, the upscale clothier fell victim to a sizable rent hike. Truth be told, the proverbial writing was on the wall last August when the eponymous owner led a successful crowdfunding campaign to keep the […]

Get Sauced: New ‘Sauce Pizzeria’ Opens this Friday on Rivington Street

From the crumbs of cupcakes rises another – it’s the dawn of a new dough. Indeed, slice slinging Sauce is ready to debut on the Lower East Side, and its adding some new square options to its culinary repertoire. As previously reported, four months after opening a standalone pizza parlor in the East Village, Sauce […]

Argument Leads to Face Slashing at ‘Remedy Diner’

An argument inside Remedy Diner on East Houston Street late last week turned violent when one of the patrons slashed the other across the face. Police say that two men – apparently strangers – were fighting at 4:00am Friday morning. The suspect slashed his 32-year-old victim then took off. Paramedics later transferred the man to […]