The Flower Shop Nightspot Debuts on Eldridge Street
If the nebulous “elevated gastropub” is your thing, then The Flower Shop is for you. The bi-level club-steraunt just opened on Eldridge Street this week.
The eatery, helmed by chef Michael Hamilton, hosts dinner service on the first floor, while the “kids” can play in the basement “rec room” with its TVs, billiards, and a “sunken den with a fish tank and a gas fireplace.”
Principals behind the Flower Shop venture at 107 Eldridge are William Tisch (Major Food Group), Steven Tisch, Andrew Flynn (Brinkley’s), Dave Turner (Major Food Group), and Dylan Hales (Ruby’s Cafe). There’s a big celebrity component behind the scenes, too, apparently. Tony Hawk is also rumored to be an investor; and the Tisch father co-owns the New York Giants.
WWD had a puff piece about the Flower Shop, too:
The restaurant is emulating the worn-in feel of a longtime watering hole. Upstairs, the space is geared more toward dinner service, while the basement takes a casual lounge approach with tongue-in-cheek detailing. “We aimed for nostalgia, and then it evolved into what it is,” says Flynn. The carpeted pre-fab space is decked with tchotchkes — a framed Backstreet Boys CD cover; a 1986 “Crocodile Dundee” movie poster — as well as a salmon-pink fireplace and pool table situated under an old Budwesier pendant lamp.
It’s worth remembering that neighborhood backlash was prevalent during the application process at the Community Board level. Many didn’t buy the whole “we’re a neighborhood bar” as public benefit cliche, and worried about the proliferation of liquor licenses along the predominantly Chinese block. Others have taken to calling this spot “Hell Square South” due to the 12 OPs in the vicinity, including problem places like Happy Ending.
Speaking of flower shops, where’s the Audrey II when you need her…