Procell Vintage Expands into Adjacent Delancey Car Service Space

Posted on: March 10th, 2017 at 5:09 am by


Since 2009, the scruffy storefront at 7 Delancey Street has continuously hosted a local car service. Beginning when the Allen Car Service relocated from around the corner (137 Allen). Then, a couple years later, it became Ajay Car-Limo. And, now it’s altogether gone, replaced by the guy next door.

Vintage purveyor Brian Procell recently took over the lease to the space, nearly doubling his footprint on Delancey Street. Both spaces are connected by an internal door. This is a big deal for the eponymous shop, which debuted here in December 2012.

Apparently, Procell attracts some big names, including models and musicians like Tyler, the Creator and Frank Ocean.

Delancey Street, March 2009

Delancey Street, March 2009

Of the store, he told Daze Digital a couple months ago:

As someone who was genuinely interested in all of these influential subcultures I certainly felt like there was a void that needed to be filled. I wanted all of the subcultures to be represented and showcased in a respectful way, by someone who has taken the time to learn about them and live them. That’s what I did with Procell. The store is comprised of a bunch of different collections I’ve amassed since I was 18.

We are right where the Bowery starts to meet Chinatown and for me, this area has always been the centre of my NYC life. The Bowery ballroom is across the street where I spent many nights as a teenager going to concerts. Even my first apartment was in this same neighbourhood. It’s a little dirty and is not all glossy and overdeveloped like much of Manhattan, but it’s real NYC.

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