Procell Vintage Expands into Adjacent Delancey Car Service Space

Posted on: March 10th, 2017 at 5:09 am by

procell-expansion-delancey

Since 2009, the scruffy storefront at 7 Delancey Street has continuously hosted a local car service. Beginning when the Allen Car Service relocated from around the corner (137 Allen). Then, a couple years later, it became Ajay Car-Limo. And, now it’s altogether gone, replaced by the guy next door.

Vintage purveyor Brian Procell recently took over the lease to the space, nearly doubling his footprint on Delancey Street. Both spaces are connected by an internal door. This is a big deal for the eponymous shop, which debuted here in December 2012.

Apparently, Procell attracts some big names, including models and musicians like Tyler, the Creator and Frank Ocean.

Delancey Street, March 2009

Delancey Street, March 2009

Of the store, he told Daze Digital a couple months ago:

As someone who was genuinely interested in all of these influential subcultures I certainly felt like there was a void that needed to be filled. I wanted all of the subcultures to be represented and showcased in a respectful way, by someone who has taken the time to learn about them and live them. That’s what I did with Procell. The store is comprised of a bunch of different collections I’ve amassed since I was 18.

We are right where the Bowery starts to meet Chinatown and for me, this area has always been the centre of my NYC life. The Bowery ballroom is across the street where I spent many nights as a teenager going to concerts. Even my first apartment was in this same neighbourhood. It’s a little dirty and is not all glossy and overdeveloped like much of Manhattan, but it’s real NYC.

Recent Stories

Cactus Store Resumes Summertime Residency on Essex Street

The Cactus Store returned to the Lower East Side this weekend for its fourth seasonal outing, and first since coronavirus ruined everything. As before, the succulents sellers plant annual roots in the lot at 5 Essex Street. Infrastructure from prior years remains in place. Saturday was opening day. The Cactus Store is a product of […]

Ludlow Street Pizzeria Hits the Open Market

La Margarita Pizza might not have much time left in Hell Square. The Ludlow Street pizzeria is now pitched on the open market. The 800 square-foot store at 268 Ludlow appeared on Craigslist in late-May for $9,000 per month in rent. The listing caps some eight years in business for the Lower East Side pizza […]

Everynight Charley Checkup: Vilray at Rockwood Music Hall

What follows is the beginning of a periodic checkup of the downtown music scene with Everynight Charley Crespo, prolific Editor of The Manhattan Beat. The vocalist, guitarist and songwriter known simply as Vilray (pronounced vill-ree) has an uncanny ability to bridge past and present. Vilray, who does not use his family name, was raised in […]

Mictlan Mexico Brings Orchard Street South of the Border

There is a new taqueria on the Lower East Side. Natalin Perez, who currently operates Haab out in Brooklyn, just lifted the curtains on her new project. The fifteen-table restaurant at 17 Orchard Street, Mictlan Mexico. It takes the reins from the Fat Radish, which spent ten years serving the neighborhood before the pandemic chased […]

The Menace of Summertime Saturday Night on Ludlow Street

With comfort levels of close-quarters partying seemingly back to pre-pandemic norms, Hell Square has rebounded in kind. Neighbors report that any quality-of-life progress gained in this sixteen square-block sector over the last few years completely evaporated. The hordes of hellraisers were out in full force again this past Saturday night. One week after a roving […]