Procell Vintage Expands into Adjacent Delancey Car Service Space

Posted on: March 10th, 2017 at 5:09 am by


Since 2009, the scruffy storefront at 7 Delancey Street has continuously hosted a local car service. Beginning when the Allen Car Service relocated from around the corner (137 Allen). Then, a couple years later, it became Ajay Car-Limo. And, now it’s altogether gone, replaced by the guy next door.

Vintage purveyor Brian Procell recently took over the lease to the space, nearly doubling his footprint on Delancey Street. Both spaces are connected by an internal door. This is a big deal for the eponymous shop, which debuted here in December 2012.

Apparently, Procell attracts some big names, including models and musicians like Tyler, the Creator and Frank Ocean.

Delancey Street, March 2009

Delancey Street, March 2009

Of the store, he told Daze Digital a couple months ago:

As someone who was genuinely interested in all of these influential subcultures I certainly felt like there was a void that needed to be filled. I wanted all of the subcultures to be represented and showcased in a respectful way, by someone who has taken the time to learn about them and live them. That’s what I did with Procell. The store is comprised of a bunch of different collections I’ve amassed since I was 18.

We are right where the Bowery starts to meet Chinatown and for me, this area has always been the centre of my NYC life. The Bowery ballroom is across the street where I spent many nights as a teenager going to concerts. Even my first apartment was in this same neighbourhood. It’s a little dirty and is not all glossy and overdeveloped like much of Manhattan, but it’s real NYC.

Recent Stories

Vision Urbana Donates 1,500 Turkeys to NYCHA Residents in Largest Turkey Drive on the Lower East Side

The turkeys are coming! This week, Vision Urbana announced the largest ever turkey drive on the Lower East Side. It’s a feat which provides turkeys to over 1,500 families in NYCHA this Thanksgiving. Door-to-door turkey drop-offs have already begun, via Vision Urbana’s food pantry home delivery network. Just in time for folks to have their […]

Clayton’s Corner: Bloodied at the Bodega

We received a dispatch from Clayton Patterson about an aggro homeless man bothering business at the SX Grocery. You’ll recall that the family-owned bodega fell victim to an ATM cash machine heist, in which the robbers made off with $8,000 cash. Now, the store is apparently contending with an area homeless man who is “very […]

B&H Dairy Robbed, Cash Register Stolen

B&H Dairy is licking its wounds following yet another criminal incident on-premise. Late Monday night, the restaurant was robbed. Ownership reported on Facebook that its front door was compromised and its cash register stolen. The perp ran with the bounty around the corner to East Seventh Street, where co-owner Ola Abdelwahed found the machine busted […]

Astor Place Hair Saved by Deep Pocketed Investors, Including its Landlord

Astor Place Hair was all set to close this week, concluding an impressive seven-decade run. The pandemic reduced customers and business plummeted. Thanks to an eleventh-hour cash infusion, though, the barbershop will stay put. Indeed, news broke yesterday that a conglomerate of investors joined forces to raise the necessary capital. The group includes financier Jonathan […]

Eight Years After Extell, Still No Supermarket for Two Bridges

With One Manhattan Square an eyesore of the Lower East Side skyline for so long, it’s almost impossible to remember what came before. Almost. Indeed, it’s been eight years since Pathmark officially closed its doors, leaving the surrounding Two Bridges community bereft of an affordable supermarket. For much of the local population, a walk to […]