Vice Packed Two Stanton Street Stores with (Faux) Pot to Promote ‘Weed Week’
Vice wants you to know that “Weed Week” is coming soon to its newish TV property, Viceland. To promote the series – premiering April 17 – the edgy brand rented both retail spaces at 90 Stanton Street and packed the windows with hundreds of sacks of faux weed.
The stunt is complete with an ATM that dispenses branded receipts that apparently smell like pot. A disclaimer on the door also warns pedestrians that “if you’re planning on breaking in and stealing our weed, please don’t smoke it because it’s treated with adhesive and you might die.”
Always stoking controversy, this built-for-Instagram stunt will probably reside here until after Weed Week is kicked (April 20, naturally). Nevertheless, it’s already attracting shutterbugs.
90 Stanton Street was previously home to several concepts under Hans Kerremans, including Le Salon d’Art and an Avida salon. But the units have been vacant in the years since closure.