Billboard Operator ‘Lure Outdoor’ Takes Store Beside xCubicle on Essex Street

Posted on: April 20th, 2017 at 5:11 am by

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xCubicle downsized its videogame repair shop last July, having shuffled over to the adjacent (and adjoining) space on Hester Street. The move was a concerted push to ditch the retail and refocus efforts on servicing equipment, the original vision of the business when it first got its start in 2008.

The downsizing left behind a tiny, 400 square-foot space at 25 Essex Street, which the xCubicle guys had been trying to sublet for the interim (roughly $5,500 per month). Looks like they finally found a taker with LURE Outdoor, the company that owns and operates “eye-level” billboard real estate around the city.

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The shoebox real estate appears to be a glorified storage closet. Stacked within are more than a dozen LURE-branded illuminated signs, ready for marching orders. Little else is known at the moment about the purpose of this storehouse, though. We’ll keep you posted.

LURE Outdoor specializes in “eye-level billboards” (e.g. on building facades) and “street sheets” (e.g. window advertising).

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