Billboard Operator ‘Lure Outdoor’ Takes Store Beside xCubicle on Essex Street
xCubicle downsized its videogame repair shop last July, having shuffled over to the adjacent (and adjoining) space on Hester Street. The move was a concerted push to ditch the retail and refocus efforts on servicing equipment, the original vision of the business when it first got its start in 2008.
The downsizing left behind a tiny, 400 square-foot space at 25 Essex Street, which the xCubicle guys had been trying to sublet for the interim (roughly $5,500 per month). Looks like they finally found a taker with LURE Outdoor, the company that owns and operates “eye-level” billboard real estate around the city.
The shoebox real estate appears to be a glorified storage closet. Stacked within are more than a dozen LURE-branded illuminated signs, ready for marching orders. Little else is known at the moment about the purpose of this storehouse, though. We’ll keep you posted.
LURE Outdoor specializes in “eye-level billboards” (e.g. on building facades) and “street sheets” (e.g. window advertising).