‘Epaulet’ Returns to LA, Ditches Orchard Street After 7 Years

Posted on: April 14th, 2017 at 5:08 am by


Call it an Epaulet exit.

The formerly-Brooklyn-based men’s clothing and footwear brand just departed the Lower East Side after seven years. Gone for good. Ownership spent the last week pimping a fire sale, and packing up the remainder of the store.

They’re apparently moving all operations back to Los Angeles, where a store opened four years ago.

Epaulet first dipped its toe into the neighborhood scene in September 2010 with a pop-up at the now-shuttered Reed Space. Two months later, it became a permanent fixture on the block, having secured the ground level of 144 Orchard Street.

Demask, July 2010

Demask, July 2010

You’ll recall that, before 144 Orchard Street became a trendy retailer, it was briefly a Danish erotica shop called Demask. According to a New York Times article from 2007, their arrival the year before came at the behest of real estate kingpin Sion Misrahi, who gave the boutique (along with Babeland) “a 10 percent discount on their rent because he thought it would add to the spirit of the neighborhood.”

Closed up shop! Back to LA.

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