‘I.M. Pastry Studio’ Takes Stall Inside Essex Street Market

Posted on: April 27th, 2017 at 5:12 am by

im-pastry-essex-market_wm

Brooklyn-based pastry peddlers, I.M. Pastry Studio, just signed a lease inside the Essex Street Market. The stall chosen is near the northernmost entrance to the building, in what was formerly the seating area for Tra La La juicery.

Teaser signage now hangs from the security gate. I.M. Pastry Studio is aiming for an opening later this spring.

The eight-year-old bakery began as small home business co-owned and operated by “pastry designer” Tiffany Washington and marketing manager Tamika Young. The two Brooklyn moms eventually moved the business – named for Tiffany’s grandmother – to Prospect Lefferts Gardens in 2015, thanks to a Kickstarter drive that raised upwards of $33,000. It was short-lived, though, and the company ended its tenancy in October of last year.

im-pastry-essex-market-sign_wm

Tra La La, for its part, is a local stalwart. The business, and its fraternal twin, Rainbo’s fish market, have been part of the Essex Street Market family for decades. Native New Yorkers Ira Stolzenberg and Ron Budinas – partners for forty years – operate side-by-side stalls at 120 Essex.

I.M. Pastry Studio is likely one of the last new vendors to open at the Market. As previously reported, the 76-year-old facility is obsolete and is slated for relocation to Essex Crossing across the street. It’ll be part of the flagship Market Line venture inside the “Gateway” building at Site 2, which is to go on line in 2018. The city previously committed to existing vendors that they would pay the same rent per square-foot as now, and that moving expenses are also on the house (covered by developer consortium Delancey Street Associates). New vendors of the Market Line will pay market rate rent for a stall.

Recent Stories

Commissioner Overseeing Office of Nightlife Hosts Open Discussion on LES Tomorrow Night

When Mayor de Blasio first announced the Office of Nightlife last year, battle-hardened residents around the Lower East Side weren’t particularly pleased. Was this new bureau just a boon to the industry at the expense of communities? How effective would a liaison be? The appointment of former Sutra owner Ariel Palitz to “Night Mayor” likewise […]

‘Kodawari’ Coffee Shop Starts Grinding at 100 Forsyth Street

Gentrification 101: When upscaling a building on the Lower East Side, install a trendy coffee shop on the ground floor. Maybe even add a little gallery art as flare. That seems to be the narrative at 100 Forsyth Street, too, an address plagued with retail problems in recent years, likely due to ongoing renovations. Something […]

Are Angry Neighbors Egging Essex Crossing?

It would appear Essex Crossing has egg on its face. Literally. Most of the news coming out of mega-development is about the greatness of the housing stock (“Life’s never far from your doorstep” at the Rollins) or the imminent arrival of big-box retailers on Grand Street like Target and Trader Joe’s. Yet, it appears as […]

District Leaders Urge DOT Chair to Better Address Traffic Bottleneck at Grand and Clinton

The bottleneck blues continues at the junction of Grand and Clinton Streets. Being a major access point to the Williamsburg Bridge from the FDR, this spot perennially attracts a line of cars that usually snakes eastward for blocks. The addition of Essex Crossing in the immediate vicinity (residential and commercial) doesn’t help matters, either. Ongoing […]

Is the ‘Empire Records’ Broadway Musical a Bad Idea?

In the immortal words of The Doors, “The time to hesitate is through.” And keeping in that vein of logic, get ready for your favorite group of misfits to transform into a Broadway musical. That’s right, the crew from Empire Records (open til midnight!) is potentially turning into a theatrical production. Producer Bill Weiner recently acquired the […]