‘I.M. Pastry Studio’ Takes Stall Inside Essex Street Market
Brooklyn-based pastry peddlers, I.M. Pastry Studio, just signed a lease inside the Essex Street Market. The stall chosen is near the northernmost entrance to the building, in what was formerly the seating area for Tra La La juicery.
Teaser signage now hangs from the security gate. I.M. Pastry Studio is aiming for an opening later this spring.
The eight-year-old bakery began as small home business co-owned and operated by “pastry designer” Tiffany Washington and marketing manager Tamika Young. The two Brooklyn moms eventually moved the business – named for Tiffany’s grandmother – to Prospect Lefferts Gardens in 2015, thanks to a Kickstarter drive that raised upwards of $33,000. It was short-lived, though, and the company ended its tenancy in October of last year.
Tra La La, for its part, is a local stalwart. The business, and its fraternal twin, Rainbo’s fish market, have been part of the Essex Street Market family for decades. Native New Yorkers Ira Stolzenberg and Ron Budinas – partners for forty years – operate side-by-side stalls at 120 Essex.
I.M. Pastry Studio is likely one of the last new vendors to open at the Market. As previously reported, the 76-year-old facility is obsolete and is slated for relocation to Essex Crossing across the street. It’ll be part of the flagship Market Line venture inside the “Gateway” building at Site 2, which is to go on line in 2018. The city previously committed to existing vendors that they would pay the same rent per square-foot as now, and that moving expenses are also on the house (covered by developer consortium Delancey Street Associates). New vendors of the Market Line will pay market rate rent for a stall.