Macaron Parlour Saddles up Alongside Meow Parlour on Hester Street

Posted on: April 6th, 2017 at 5:11 am by


Two “Parlours” now sit side-by-side on Hester Street.

The Macaron Parlour, the popular bakery founded by Simon Tung and Christina Ha, recently relocated from St. Mark’s Place to 44 Hester Street, the OG headquarters of Hood by Air. (The latter business is now located a few blocks north on Ludlow Street.) Tung and Ha decided to move the bakery from the East Village to a space right alongside their other local hit, the Meow Parlour.

The kitchen is already up and running, apparently. A few days ago, we saw a bunch of pastry chefs running crates of macarons down the block. No word just yet on the official opening, though.

Here’s the update from the Macaron Parlour Facebook page:

We are so pleased to announce that we are moving our East Village shop to the Lower East Side. Yesterday was our last day of operation in our East Village location. Our new address will be 44 Hester St., right beside our sister company Meow Parlour. We will be opening sometime next week (TBA) once we’ve settled in. In the meantime, you can find our treats in our UWS shop or the Meow Parlour Bakery.

Macaron Parlour East Village was our very first brick-and-mortar store, which we opened in October 2012. These past 4+ years have been truly amazing. What started out as just a dream has grown beyond our wildest imaginations. We will miss being in the East Village so, so much. We’ve simply outgrown the space and are looking forward to a bigger kitchen for production!
Finally, we wanted to thank our neighbors and regulars in the East Village who we have come to know and love dearly, our friends who have provided their never-ending support for us, and our customers who continue to come from near and far to try out our treats. We hope you will visit us at our new location in the LES!

We are excited to join the neighborhood and see what the future holds!

Recent Stories

Police Barricades Set Along LES Route for Sunday’s Half Marathon

Police started installing metal barricades around the Lower East Side Wednesday night in anticipation of Sunday’s Half Marathon. Part of the route runs through the neighborhood just off the Manhattan Bridge. Approximately 22,000 marathon runners will flow off the bridge onto Canal Street, then follow East Broadway to its termination at Grand Street, and up […]

Rivington Street’s ‘Bar Alaska’ Takes Over Where Stay Classy Failed

There is a slice of the Klondike on eastern Rivington Street. A new sub-grade cocktail den dubbed Bar Alasaka just made its winter splash last week. Bar Alaska is a self-described “laid back, yet elegant American cocktail bar—but with a Russian accent,” and features a “selection of elite Russian vodkas and vodka-based cocktails,” according to […]

Pickle Guys will Start Grinding Super Hot Passover Horseradish this Weekend

Passover falls quite early this year – at the end of March – so the Pickle Guys are getting a head start on serving up their special sauce. Homemade super-hot horseradish ground onsite. Horseradish sales begin on Sunday (March 18) and will likely draw crowds. Expect the gas-masked grinder, as always, and a horde of […]

Here’s Banksy’s Return to the Bowery

So, Banksy is in town. Not just his little clock rat on 14th Street, but the Bowery Mural Wall on the Lower East Side. He’s the artist behind that new 70-foot-long protest piece – and also street writer Borf – aimed at shining a light on the plight of Turkish prisoner Zehra Dogan. Dogan is […]

Banksy Makes a Statement with ‘Free Zehra Dogan’ Message at the Bowery Mural Wall

A change of the guard just happened at the Bowery Mural Wall. London-based artist Lakwena is no longer on display. Her #KindComments marketing stunt, in conjunction with Instagram, was scrubbed clean earlier this week after holding court for six months. Banksy took over. The high-profile canvas was scrubbed of its message – “lift you higher” […]