Macaron Parlour Saddles up Alongside Meow Parlour on Hester Street

Posted on: April 6th, 2017 at 5:11 am by

44hester-macaron_wm

Two “Parlours” now sit side-by-side on Hester Street.

The Macaron Parlour, the popular bakery founded by Simon Tung and Christina Ha, recently relocated from St. Mark’s Place to 44 Hester Street, the OG headquarters of Hood by Air. (The latter business is now located a few blocks north on Ludlow Street.) Tung and Ha decided to move the bakery from the East Village to a space right alongside their other local hit, the Meow Parlour.

The kitchen is already up and running, apparently. A few days ago, we saw a bunch of pastry chefs running crates of macarons down the block. No word just yet on the official opening, though.

Here’s the update from the Macaron Parlour Facebook page:

We are so pleased to announce that we are moving our East Village shop to the Lower East Side. Yesterday was our last day of operation in our East Village location. Our new address will be 44 Hester St., right beside our sister company Meow Parlour. We will be opening sometime next week (TBA) once we’ve settled in. In the meantime, you can find our treats in our UWS shop or the Meow Parlour Bakery.

Macaron Parlour East Village was our very first brick-and-mortar store, which we opened in October 2012. These past 4+ years have been truly amazing. What started out as just a dream has grown beyond our wildest imaginations. We will miss being in the East Village so, so much. We’ve simply outgrown the space and are looking forward to a bigger kitchen for production!
Finally, we wanted to thank our neighbors and regulars in the East Village who we have come to know and love dearly, our friends who have provided their never-ending support for us, and our customers who continue to come from near and far to try out our treats. We hope you will visit us at our new location in the LES!

We are excited to join the neighborhood and see what the future holds!

Recent Stories

East Side Coastal Resilience Project Begins with Closure of Asser Levy Park

The $1.45 billion East Side Coastal Resilience Project is now underway, commencing with the partial closure of Asser Levy Playground near East 23rd Street. Plywood fencing arrived onsite shortly before Thanksgiving. Its placement signals the beginning of demolition work onsite. However, the park space isn’t completely sealed. During this initial phase, the handball and track […]

Police Seek Man in Connection with Mugging of 85-Year-Old Woman

Police this week released surveillance footage of the man wanted in connection with the mugging of an elderly woman on the Lower East Side. On the afternoon of November 18, the suspect approached an 85-year-old woman on Madison Street, near Gouverneur Street. He snatched her purse, causing the victim to lose balance and fall to […]

Schaller & Weber Planning New Restaurant on Cleveland Place

Schaller & Weber, the butcher-cum-eatery founded on the Upper East Side in 1937 by namesakes Ferdinand Schaller and Tony Weber, hopes to impart a new bar-restaurant entity on Cleveland Place in Little Italy. Principal and third-generation owner of the original, Jeremy Schaller, is on the Community Board 2 docket this evening to apply for a […]

Max Fish Finally Confirms Closure, Announces Hunt for New Space

The six-year-old Max Fish reboot at 120 Orchard Street is not reopening. The bar closed at the outset of the pandemic and did not return. Back in September, we broke the news that Max Fish co-owner (and founder), Ulli Rimkus, is trying to sell the assets (Ulli Bar Corp) to a different corporate entity. Paperwork […]

SantaCon NYC Bar Crawl Canceled Due to COVID-19

Santa Claus isn’t coming to town, after all. The novel coronavirus also came for SantaCon. The annual day of debauchery was canceled just like everything else in 2020. According to the official SantaCon website, all of the reindeer “Got the ‘rona,” scrapping the usual shitshow of costumed, drunken revelers parading around the city. “Once it […]