Orchard Hell Building Snags ‘Jump Into the Light’ Retail VR Experience

Posted on: April 21st, 2017 at 5:09 am by

jump-into-the-light-orchard_wm

In the base or the year-old Hotel Indigo (aka Orchard Hell Building), the struggle to rope in any retail of substance continues.

Ben Shaoul signed up for a temporary stay at 180 Orchard Street about nine months ago to help sell condos at his Bereket-killing development next door. It’s still there, sparsely populated, yet acting as advertisement. Now, a second vacancy in the building has been filled. Jump Into the Light just signed a lease here, having relocated from its previous location at 355 Bowery.

Jump Into Light calls itself “America’s first Virtual Reality Cinema and Playlab.” In layman’s terms, that means customers can experience virtual reality films, experiment with the Oculus Rift, and get “scanned into” the virtual world for selfies. Grand opening party is tonight at 7pm.

Tickets range from $45 to $95, so yeah…

EXPERIENCE 1 – Enter the Void – We will be showing a variety of curated 360 films where you take a trip around the world, are moving inside a Salvador Dali painting, visit the Frieze art fair, tour the Hadron Collider at Cern along with other short films that give a great overview of what is going on in VR cinema today

EXPERIENCE 2 – The Wizard Experience – This allows you to create and move things in VR using just your bare hands like a god! Think Minority Report with Tom Cruise.

EXPERIENCE 3 – Full Immersion – You will be able to walk around in a virtual world as you paint or shoot zombies or partake in one of the other experiences in 3D – the choice is yours!

It’s worth noting that the Hotel Indigo sitting atop the commercial pedestal has no connection to the commercial base other than a shared address. These three retail condos (plus the parking garage) were together purchased in 2014 by a joint venture between Cohen Equities and Premier Equities for a combined $21 million.

Recent Stories

September Wines Addresses Closure Talk, Says its Amidst ‘Lease Renewal’

On Monday, we reported that September Wines & Spirits on Stanton Street is potentially on shaky ground. Several real estate listings surfaced that pitched the twelve-year-old booze shop as available for rent, leading to speculation of an imminent closure. September Wines responded to the news, however, noting that the store is not closing. At least […]

Ben Shaoul’s Hell Square Tower is Clad in Glazed Brick from a ‘Spanish Fishing Village’

With Ben Shaoul’s Hell Square condo tower at 196 Orchard Street edging toward completion, press hype is starting to come out. The latest is a puff piece about how the architect, INC Architecture & Design, chose to include handmade “metallic-glazed brick” in the facade that evokes the “old-world character of glazed terra-cotta while also bringing […]

‘Casper’ Mattress Company Replaces Stereo Exchange After 30 Years on Broadway

Stereo Exchange, the decades-old audiophile retailer, was forced from its longtime NoHo perch back in March. It had been at 627 Broadway since 1988, four years after the Wasserman family founded the business. (The store was originally called David’s Audio.) The mom-and-pop first downsized to a smaller loft location in Cooper Square that was appointment […]

CitizenM and the Bowery Bottleneck

On the Bowery, between East Houston and Delancey Street, is a traffic problem that refuses to go away. It’s the perfect cocktail of construction and roadwork to create a 24/7 disaster situation. Much of the blame can be pinned on the CitizenM hotel development at the northeast corner of Delancey. This decade-running project first seized […]

‘Zagrat’ Rated ‘Squeakeasies’ Are All the Rage for Area Vermin

New Yorkers aren’t the only unfortunate ones facing gentrification. It’s the dawn of a new era, one in which venerable rodents no longer set fires to cars or shack up in rotting constructions sites because they have to. Nay, because they want to.  And, naturally, a gentrified pest is in need of the finer things. […]