Wendy Mink Parts with ‘Popped’ to Create ‘Project Platform NYC’ on Orchard Street

Posted on: April 17th, 2017 at 5:17 am by

project-platform-orchard_wm

LES Popped is pooped.

The refugee retailer recently parted ways with 72 Orchard Street, where it maintained a short-lived marketplace partnership with Wendy Mink Jewelry. That relationship, forged last October, concluded earlier this month. Brick-and-mortar no more.

In the wake of its departure, Wendy Mink Jewelry soldiers on, having teamed up with Chicago jeweler Robin Richman and designer Penelope’s Stories to create Project Platform NYC. The new company bowed last week, and fashions itself as a “new concept store in Lower East NY viewing the mixed media space as an opportunity to inform and promote new ideas in design, jewelry, fashion and special events to come.”

LES Popped, meanwhile, continues to peddle its wares online.

This is a tough area for retail, as (paradoxically) money-spending foot traffic isn’t tops. And this isn’t the only co-tenant operation in the vicinity, either. Right next door, The Great Frog and The Cast share quarters to sell their heavy metal jewelry and leather goods respectively.

Please come and visit our newly painted,re-imagined and re-invented store…called PROJECT PLATFORM. Please follow our new insta page @projectplatformnyc ☺️ Joining myself, Wendy Mink Jewelry both hand-made and vintage jewelry- is Robin Richman of Chicago- artist, retailer and friend, and Elise Benkhard also a friend and colleague representing women and their stories via their jewelry and moving towards working with women in Women for Women International. We will also be hosting several events, talks and interesting musical concerts. We will keep you updated as our dates get finalized. I am very proud of how the redesign of the store at 72 Orchard St. I love the way it looks and feels and hope everyone will drop by and see what we are up to. Looking forward to seeing you.

A post shared by Wendy Mink Jewelry (@wendyminkjewelry) on

Recent Stories

CBGB Shut Down 15 Years Ago on the Bowery

Fifteen years ago. This was the night – arguably – that the last breath of punk exhaled on the Bowery. When CBGB concluded its residence at 315 Bowery. And the block could not look any different today. The former venue became, and remains, the upscale John Varvatos boutique; while its old CB’s Gallery space is […]

MOSCOT Launches New Chromeo Collaboration with in-Store Performance

MOSCOT recently launched a new collaboration with popular electro-funk duo Chromeo. To celebrate, the eyewear company is hosting a live performance of the group at its Orchard Street flagship tonight. According to the press release, the new “luxurious capsule collection” features two limited edition frame styles co-designed by David “Dave 1” Macklovitch and Patrick “P-Thugg” […]

Charlie Bird Vet Eyes Division Street for ‘Parcelle Wine’ Spinoff

A veteran of Charlie Bird is spinning off the popular Hell’s Kitchen wine shop into a dedicated bar on the Lower East Side. Down on Division Street in the orbit of Forgtmenot, Dimes, and Kiki’s. Three-year-old Parcelle Wine, situated inside the Henry Hall apartment building near the Lincoln Tunnel, has plans for 135 Division. Specifically, to […]

New York Rangers Pop-up Honors Hockey Great Rod Gilbert with LES Pop-Up

The New York Rangers are headed to the Lower East Side to honor one of its legendary fallen players, Rod Gilbert. With support from the Hockey Hall of Fame, the Blueshirts are hosting a pop-up tribute to the forward at 2 Rivington Street. “As we drop everything for Hockey Week, we also want to lift […]

Muralist David Flores Tapped for New Bowery Wall Art

The drum roll is up. Next in line at the Bowery Mural Wall is here. Muralist David Flores today joins the long list of artists at the Goldman Properties marketing vehicle. He announced the upcoming job via Instagram, standing in front of a whitewashed canvas, noting that “paint hits the wall, art is born.” Painting is […]