Behold, the Peace Pentagon’s Transformation for Rumored Nike-KITH Sneaker Emporium
The so-called Peace Pentagon, no longer a bastion of activist enterprise, was spared the wrecking ball and reborn as a capitalist endeavor.
Gone is the four-story plywood encasement that protected the structure since July of last year. Workers peeled away the hulking appendage earlier this week to reveal what’s been going on here during the interim. It’s a complete transformation. The building appears largely intact but with new windows.
Permits issued by the Department of Buildings in late-December indicate that 337-339 Lafayette is amidst conversion to commercial use only. The Certificate of Occupancy is being updated to change from storage/factory to full retail. Said retailer is rumored to be the Nike-KITH collaborative endeavor, the sneaker emporium that currently operates a semi-permanent pop-up down the block on Broadway. Contractors onsite previously told us that it’ll reportedly open in about eight months’ time, and stake claim to the entire footprint.
As previously reported, the A.J. Muste Institute sold 337-339 Lafayette to real estate baron Aby Rosen for $20.75 million in October 2015. It owned the icon since 1974. The cobbling of boutique retailers on the ground level – whose rents helped sustain the Institute and its anti-war compatriots – all departed shortly thereafter. The rag-tag collection of organizations – War Resisters League, Global Revolution TV, Socialist Party USA, Paper Tiger Television, and other progressive groups – have since relocated to 168 Canal Street.