‘Taqueria Diana’ Plants a Flag on Clinton Street, but there Won’t be Margaritas

Posted on: May 31st, 2017 at 5:14 am by

Taqueria Diana officially marked its territory at 69 Clinton Street this week. Half the storefront marquee pimps painted lettering and a branded red canopy.

However, when this new Lower East Side location debuts (the inside is still a mess, so not anytime soon), it’ll do so without (tequila-based) margaritas.

The proprietors, whose proposal for full liquor was defeated by Community Board 3 in December, returned four months later with proverbial tail between legs. Indeed, their updated application was a pared-down version that comports with neighborhood saturation concerns and the lack of community benefit with an additional license. After all, the local board levied their decision largely based on the sixteen licenses within five hundred feet (the rule allows for only three within that area), and the fact that both stores were previously unlicensed.

CB3 approved their update beer-wine application in April, which included a closing time is midnight, seven days a week. Dropping the OP bid allowed the applicants to meet the minimum threshold for fast-tracked board approval.

It’s also worth noting that the taqueria’s Hell’s Kitchen and East Village locations do not serve liquor.

The “California-inspired Mexican restaurant” combined the storefronts of two departed businesses at 69 Clinton Street – C&C Prosperity Dumpling and La Socia Pawn. The expansion is somewhat of a homecoming for Taqueria Diana, which has roots on the Lower East Side. The fast-casual eatery was founded three years ago by former Meatball Shop manager Matthew LaRue. The first location opened at 121 Second Avenue (near St. Mark’s) in July 2013; they expanded to Hell’s Kitchen shortly thereafter.

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