Nearly a Decade Later, Faded Ad for ‘The Ludlow’ is Eclipsed by Development

Posted on: June 6th, 2017 at 5:11 am by

It was late 2008 when The Ludlow first opened its doors, ushering in an era of luxury living in Hell Square. The upscale rental development – arguably the first of its kind in this three-by-three block area – entered the scene just as area hyper-gentrification began to spiral out of control.

Around that time, too, this ad banner was hoisted above 24 Second Avenue.

Now, nearly a decade later, the billboard is eclipsed. Much like the Os Gemeos mural a few stories below, the faded banner is disappearing behind the ascending development one parcel to the south.

Second to the Hotel on Rivington, The Ludlow preceded nearly all the tall buildings in Hell Square. Of which there are nearly a dozen (complete and/or in the works).

October 2009

The incoming ten-story mixed-use development at 24 Second Avenue, designed by RSVP Studio, will boast 45,000 square-feet of residential space and 5,700 square-feet of retail. There are thirty-one apartments, including a pair of duplexes, and capped with a duplex penthouse with private roofdeck. Amenities include a bike storage room, tenant storage, a fitness room, and a second-floor “outdoor tenant recreation area.”

AORE Holdings LLC purchased 24 Second Avenue back in July 2014 for an unwieldy $32 million. BP and its symbiotic mechanic shop shuttered shortly thereafter. The development company is helmed by Yan Ouaknine and Dan Azogui, formerly of Brack Capital Real Estate.

March 2007

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