Upscale ‘New Stand’ Newsstand Takes Over Patricia Field Store on the Bowery

Posted on: June 28th, 2017 at 5:08 am by

Incoming. This week brings word that a replacement has been found for the former Patricia Field store on the Bowery. The New Stand, a chain that dubs itself as what would happen if “your favorite blog and your favorite bodega had a baby,” just inked a lease with landlord Thor Equities.

According to the Real Deal, The New Stand signed a ten-year deal on the 6,700 square-foot retail space, valued at $220 per square-foot. The 306 Bowery location is the second downtown outpost for the company behind Brookfield Place, and the largest in the stable. There are also kiosks inside the Union Square subway station and at the Turnstyle market at Columbus Circle.

Their statement:

Imagine if your favorite bodega  and favorite blog had a baby. Half store, half app, New Stands carry a rotating mix of coffee, new media, fancy snacks, choice playlists, green juice, cheap art, high fashion, amusing GIFS, weird toys and tons of other interesting things depending on the day. We don’t sell many magazines or newspapers. Instead we restock our free app every morning with the best articles, stories, product drops and music releases that our newsroom can dig up. Convenience is everything to us, so you can also use our app for a speedy check out, weekly deals and to build up loyalty points that you can spend at the stores. We hope to become a part of your daily routine by getting you exactly what you need while introducing you to a few new things along the way.

Legendary designer Patricia Field closed her eponymous shop here back in February 2016; it had been at this location since 2012, having moved from 302 Bowery. She retired from the boutique business at 73 after fifty years in the industry, and decided to instead concentrate on her film and TV career. Field then sold 306 Bowery for $8.6 million, which remained vacant until now. Thor Equities owns several properties in the vicinity including 176 Bowery, 195 Bowery, 30 Bond Street, and 50 Bond Street.

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