‘Dr Smood’ Organic Health Cafe Announces New Location at the Old LES American Apparel
Dr Smood, a bougie “organic boutique cafe” specializing in 100-percent United States Department of Agriculture-certified organic food and beverages, just signed a lease for space at the former American Apparel on East Houston Street. Vinyl window cladding announces the imminent arrival of this latest area eatery.
With all the condos arriving to market nearby in the next couple years, this commercial play for trendy homogenization is rather predictable. Indeed, it’s right across the street from the Ben Shaoul condoplex rising at 196 Orchard, which boasts 94 units and an Equinox gym (also sharing square-footage in the former American Apparel for a sales showroom).
Dr Smood is the brainchild of Danish entrepreneur René Sindlev, a co-founder of jewelry company Pandora, and his wife, Patrizia Manici Sindlev, an Italian architect, model, and actress. The Denmark-based healthy eatery is on a big New York City push, having already inked five leases in Manhattan since this past May.