Former LES American Apparel Becomes Equinox Showroom for Ben Shaoul Condos

Posted on: July 5th, 2017 at 5:04 am by

The former American Apparel on Orchard Street (at East Houston) has been sitting vacant, and well lit, for almost two years. It closed down in October 2015 after more than a decade in business; a watershed moment for Lower East Side gentrification trends.

Several brokerage houses tried to secure a commercial tenant for the warehoused locale to no avail. Until now. Kitschy window wrapping from their “commit to something” ad campaign reveals that Equinox is leasing the valuable corner retail space for a temporary showroom. As if prospective customers don’t know what they’re getting into when signing up.

The location-specific teaser website, meanwhile, promises that the forthcoming gym will “tap into the always-on energy of this legendary neighborhood.”

As previously reported, a 30,000 square-foot Equinox facility will reside inside the Ben Shaoul condo development rising just across Orchard Street. The gym is three levels: first floor includes a reception area, lounge, and Juice Press station, while the second and third floors boast several exercise areas, including yoga and cycling studios. Corporate reportedly anticipates between 6,000 and 7,000 members.

The Equinox is slated to go on line with the rest of 196 Orchard – expected early 2018.

Recent Stories

Grave Marker Fund for Homeless Man Beaten to Death on the Bowery Last Year

It’s been exactly one year since the city was rocked by the fatal bludgeoning of homeless men on the Bowery while they slept. Of the five beaten by 24-year-old attacker Randy Santos, four ultimately died – Chuen Kwok, Anthony Manson, Florencio Moran, and Nazario Vasquez-Villegas. In the days that followed the murders, elected officials and nonprofits held […]

Fridays Under $40: Scared with a Sandwich

In our Friday column, “Fridays Under $40,” Boogie writer Sara Graham again hits the streets to find cheap eats and affordable things to do during these weird times. In this edition, we’re staying inside for under $40. After I returned from a trip to Delaware to see my parents for the first time in almost […]

And then There’s this Apartment with a Tub in the Kitchen

The standard pre-war tenement layout included a bathtub in the kitchen. It made sense, as this was the central location of plumbing. The phenomenon began with the advent of plumbing in city tenements between 1901 and 1905. With bathhouses no longer necessary to wash up, the kitchen became central. The tub here made sense given […]

International Center of Photography to Reopen Next Week

The International Center of Photography is reopening in one week. Sidelined for more than six months (almost immediately after its debut at Essex Crossing), the 40,000 square-foot museum and school is making its galleries and gift shop accessible to the public. On tap are four exhibitions to “address this tumultuous time, marked by the effects of […]

Secondhand Bookstore Comes to Orchard Street

And today, in news out of left field… There is a secondhand bookstore coming to the Lower East Side. Down at 47 Orchard Street, the former home of Anna Sheffield’s eponymous jewelry boutique. The new store is as yet untitled, but will feature used books, vinyl records, and assorted antique. “I have a large collection […]