Report: ‘Amazon Books’ Brick-and-Mortar Shop Eyes Spring Street Location

Posted on: July 11th, 2017 at 5:19 am by

Amazon Books, the real-life extension of the online retailer, is reportedly opening a location in SoHo. It’ll take over 72 Spring Street, which currently hosts the pop-up store for bra maker Aerie (i.e. American Eagle). The retail spot includes 5,200 square feet on the ground floor and 2,154 square feet in the basement.

The Real Deal had the scoop yesterday, also noting that it’s unclear whether a lease was signed yet.

This rumored Spring Street bookshop is the second such outpost in the city, behind the one in Columbus Circle. Here’s more of what to expect, per CNBC:

Amazon Books divides books into sections by what is popular nearby and what is read fastest on Kindle. In the most popular area of the store, books are displayed on shelves in groupings that often recommended together online.

Using a camera within the app, consumers can scan their purchases, opting to either have them shipped or scanned by the cashier. There’s also an electronics section with Amazon’s Kindles and Echos, and more technology-inspired products are coming, including more integration with audiobooks on Audible.

What is a bookstore?

But the brick-and-mortar locations aim to provide a “mecca of discovery” for book lovers, Cast said. The books all have the covers, not the spines, facing out, to encourage browsing —even though the store could have fit as many as 5,000 more titles if books were displayed the conventional way, Cast said.

The store also provides a strong incentive for customers to join Amazon’s online loyalty program, Prime — a program that analysts say prompts more spending on Amazon.com. Though it’s possible to check out like a regular bookstore, Amazon Books offers significant discounts to Amazon Prime members who make purchases through the app.

Is it a coincidence that the new shop is within two blocks of the fiercely supported McNally Jackson?

Recent Stories

Street Art Duo ASVP Completes 8-Story Mural at Essex Crossing

ASVP just put the final touches on arguably its most ambitious mural. The eight-story treatment on the backside of 145 Clinton Street. The duo spent nearly six months painting the expansive artwork, which is dubbed “Figure No. 6.” This past Sunday saw some of the final brush strokes, so to speak. Despite the COVID-19 quarantine. […]

Legendary Little Italy Butcher Moe Albanese Battling COVID-19

Moe Albanese, longtime Little Italy butcher and fixture of Elizabeth Street, is fighting for his life. The nonagenarian is struggling due to complications from COVID-19 infection, according to his granddaughter. “As I write this now, my grandfather is at the hospital due to complications from covid-19,” his granddaughter Jennifer Prezioso wrote on Instagram. “Moe is […]

Parks Department Locks Coleman Skatepark Amidst COVID-19 Crisis

Kids will be kids, rebelling against the authority. In this case, skateboarders who defied “social distancing” mandates to grind it out at Coleman Skatepark. The popular skater haunt – situated on Monroe Street beneath the Manhattan Bridge – remained so despite the COVID-19 outbreak. Even after the city closed the adjacent field and playground last […]

Another Show of Love for City First Responders Now Hangs Above the FDR

The Delancey Street foot bridge over the FDR is a popular place to make a statement. Many a banner has hung from this chain-link fencing. And now, it’s adoration for the city’s first responders during the COVID-19 outbreak. Yesterday morning, a handwritten sheet appeared on the bridge with the message – “NYC loves RNs + […]

Local Small Businesses Fundraising Meals for First Responders in COVID-19 Crisis

Lower East Side businesses are pooling resources to send meals to first responders during the COVID-19 crisis. For the next month, several small businesses tapped by the Lower East Side Partnership are sending meals to first responders (NYPD, FDNY, EMS) And the business improvement district is raising money to fund it. So far, Williamsburg Pizza, […]