SHUT Skateboards Shutting Down its Orchard Street HQ
Looks like SHUT is shutting its flagship skateshop on the Lower East Side. The store has been part of the retail landscape here for about ten years.
And as of last week, there is now a Misrahi Realty leasing sign hanging in the front window. It’s indication enough that more turnover is around the corner.
However, it’s not clear at the moment whether the closure is permanent or if a new location is in the pipeline. SHUT did not not immediately return our requests for comment, and there is no mention of any closure or relocation on its social media pages.
VP of Operations Michael Cohen tells us that the “Lease is coming up soon and not sure what we are gonna do yet.. but we will let everyone know what and where the next move is going to be.” Check the website for details.
Founded in 1986 by skateboarders Rodney Smith and Bruno Musso, SHUT carries the legacy of the New York City skating scene. They mainly focused on wholesale and maintained offices nearby on Mott Street. The brand went dark in the nineties when Smith co-founded Zoo York with Eli Morgan Gessner and Adam Schatz, but relaunched in 2006. The flagship store at 158 Orchard Street followed one year later.
Of this store, Cohen told Mass Appeal in a 2013 interview:
The main reason for coming down here was to be amongst like-minded people. You know what they always say when it comes to retail, which is new for us because we’ve been in wholesale forever, but going into retail for the 1st time 6 years ago, it’s all about location, location, location and this is kind of, you know, us foreshadowing and seeing that this was the next cool, dope spot…And the other thing too is that it’s almost like a full 360 because Shut’s first offices were on Mott street in the ’80s.