In What was American Apparel, ‘Dr Smood’ Health Eatery Debuts on East Houston
The doctor is now seeing patients. Customers, rather.
Dr Smood, the health eatery that offers “smart food for a good mood,” opened the doors to its Lower East Side location this week.
As you might expect, the new “organic boutique cafe” at the corner of Orchard and East Houston Streets carries with it an antiseptic setting. Its menu is chock full of health fare, including salads, sandwiches, and “detox juices.”
With all the condos arriving to market nearby in the next couple years, this commercial play for trendy homogenization is rather predictable. Indeed, it’s right across the street from the Ben Shaoul condoplex rising at 196 Orchard, which boasts 94 units and an Equinox gym (also sharing square-footage in the former American Apparel for a sales showroom).
Dr Smood is the brainchild of Danish entrepreneur René Sindlev, a co-founder of jewelry company Pandora, and his wife, Patrizia Manici Sindlev, an Italian architect, model, and actress. The Denmark-based healthy eatery is on a big New York City push, having already inked five leases in Manhattan since this past May.