CB3 and Neighbors Unite Against ‘Honey Fitz’ Proposal for Avenue A

Posted on: September 19th, 2017 at 5:00 am by

More than a year later, applicants behind the Honey Fitz proposal are again attempting to infiltrate Avenue A. As before, however, neither the neighbors nor Community Board 3 are interested.

The Late Late’s James Morrissey returned to the SLA subcommittee that snubbed his idea in February 2016, and likewise walked away last night empty-handed. There would be no approval from the panel.

Pretty much all testimony and deliberation was in opposition to the proposal, which would see the insertion of Honey Fitz into the space currently occupied by Percy’s at 210 Avenue A. Morrissey had previously pitched the idea to take over the corner of St. Mark’s Place, which effectively resulted in the termination of Nino’s Pizza. (A Starbucksrecently opened here.)

Sick of the “broken promises,” the Avenue A block associations spoke of how Percy’s is detrimental to quality of life. They further alleged that bringing in Morrissey with a 4am liquor license, and who has a terrible track record with VYNL and The Late Late, would only exacerbate an already saturated area. Indeed, the latter operation is considered one of the worst offenders in the district, and carries a report card of more than thirty 311 complaints. Residents on East 1st Street regularly complain about noise, which first has to travel past a clamorous Houston Street and then through First Park.

Remember, of course, that the original intent of The Late Late was an Irish gathering space that would feature “Irish gourmet food” and small poetry readings. Talk about bait-and-switch. This could be why so many turned up to speak in opposition (i.e. more than a dozen).

When asked about a response to the purported lack of adherence to stipulations and essentially being a bad neighbor, Morrissey only said that he wasn’t “here to cause aggravation” and that “we’re a professional operation.” It didn’t appear as though he owned up to anything.

One annoyed resident summed it up best by saying that there was a “disconnect between what’s actually happening and what’s being presented.”

The panel unanimously denied the application.

Other Bites:

  • The Red Farm crew is coming to the Lower East Side. Their new “northern Thai” restaurant proposed for 100 Forsyth Street (formerly Birds & Bubbles) scored approval for a full liquor license. This despite the presence of seven OPs within a 500-foot radius.
  • The proposal for a Chinatown location of Eli’s Night Shift (from team Zabar) was denied in its bid for full liquor at 54 Mulberry Street.
  • A new “pan-Latin” concept for 58 East 1st Street (formerly the ill-fated Esperanto Fonda) met full approval. The applicants, whose experience includes Casa Mezcal on Orchard Street, were met with praise by the local block association.

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