‘The Turf’ Pop-Up Hits the Bowery for Weeklong Residency

Posted on: September 15th, 2017 at 5:11 am by

When Chair Up was forced from its seventeen-year perch on the Bowery, an enormous space was liberated for the taking. The first suitor to do so was Spanish kicks company, Camper, which opened a branded “Lab” here last April. The other half of 219-221 Bowery, however, remained dormant until now.

In comes something called The Turf @ in Support of. Not quite optimized for search. The temporary boutique – dubbed a “collaborative showroom concept” – will spend the next week on the Bowery. Featured designers in the pop-up include Arc Jewelry, Christine Alcalay, Dama, and Lucia Pearl.

Here’s the requisite babble to explain what could otherwise be summed up in a few words:

The market we encounter is a difficult one so we want to rethink how we do things. Since 2010, we’ve operated as a showroom focusing on the traditional method of obtaining sales for emerging designers. As a reaction to seeing the market shift we feel the need to create an accessible and curated space that gives an opportunity to young designers. This announces our shifted focus from the standard showroom model to a collaborative space.

THE TURF @ In Support Of is a new way of thinking of a showroom – we will now be a curated space for talent to showcase their work to interested parties. We will be a creative and business minded space that fosters meaningful placement between creators and consumers. We will aim to foster growth of young and emerging brands while understanding the burden that this growth entails.

The shop will be here through September 19.

Chair Up, the restaurant supply company, relocated around the corner to 48 Delancey Street two summers ago after an approximate 600% rent hike. That’s landlord Joseph Betesh for ya. (But not before a WWII-era hand grenade was found in the basement and sealed off the block for hours.) They had been on the Bowery since 1999.

Recent Stories

It’s Enough with the Film Crews in Chinatown [OP-ED]

For Chinatown, it’s a perfect storm. At a time when area businesses are reeling from the “Double-Whammy” of closed streets (due to the fire at 70 Mulberry) and tourists avoiding the area fearing Coronavirus, film productions are also taking away curbside parking. More than four blocks’ worth last Friday. Chinatown stores have long suffered a […]

‘Bulletin Broads’ Feminist Boutique Quits Prince Street

Update your bulletin board. The Bulletin Broads are through with Prince Street. The Brooklyn-based store and feminist collective lasted about three years at 27 Prince before its recent shutter. A poster taped to the window bids farewell to the neighborhood and spins the news. “Peace out, Nolita, it’s been real,” it reads. And also, that […]

An Apparent ‘Chen Wong’ Imposter is Taking Orders on Seamless

Looks like an imposter might be in the mix. Concerned readers noticed that Chen Wong, the Chinese restaurant on Madison Street that folded at the end of the year, appears to be taking orders on Seamless. It still states the same address, boasts a robust menu that apparently includes items not on the original, and […]

Rehab Begins for Fire-Ravaged School Building in Chinatown

In the wake of the devastating fire at the old Public School 23 building in Chinatown, the cleanup and rehab is full throttle. City contractors starting assembling scaffolding at the scorched 70 Mulberry Street earlier this week. The web of bars is making its way up the whole structure ahead of imminent debris removal. Meanwhile, […]

‘Bel Fries’ Nears Opening on Ludlow Street

The plywood is deposed, revealing the second fast-fry joint for Hell Square. Indeed, it took eighteen months, and several different murals on its shed, but Bel Fries is pretty much ready to go at 132 Ludlow Street. When we first broke word of its arrival in September 2018, we had been told it was called […]