Jimmy Webb’s ‘I Need More’ Launches Next Week on Orchard Street
You need more, and Jimmy Webb has you covered.
Webb, the primary buyer for and longtime manager of Trash and Vaudeville, is just under a week from opening his own rock-and-roll lifestyle boutique. As previously reported, I Need More signed a lease for the ground level of 75 Orchard, the former home of the Dressing Room bar. Build-out activity has been ongoing since the announcement back in June, mostly behind a veneer of leopard skin.
Then last month, the branding and pink window neons arrived, leading one neighbor to comment, “[That’s a] whole lot of neon for something this far down Orchard. Got home and was wondering why my windows were lit up like a high school prom.”
Last night, we watched the installation of barbed wire atop the fence inside the front windows.
“[I Need More is] about the spirit of New York City — past, present and future, and also the spirit of what art, music, and everything else that colors the world,” Webb told EV Grieve recently. “It will be about everything that is real, raw, energetic, welcoming, passionate, dirty, beautiful and most of all — honest!”
Employees onsite confirm the opening as next week, likely October 11 (Wednesday).
I Need More is leasing from controversial landlord Samy Mahfar, and is reportedly “backed by major influencers and movie stars,” according to initial press materials. By joining Great Frog and The Cast, it now bolsters a small cluster of punk-oriented boutiques just north of Grand Street.