Maison Kitsuné Fashion Imprint Opens Flagship Store in SoHo
The mid-section of Lafayette Street continues its act as overflow for the cascading waterfall of brands from the nearby SoHo shopping district.
The latest entrant is the French-Japanese record label and fashion imprint, Maison Kitsuné. The brand established itself at 248 Lafayette Street last month, replacing the onetime Mobile City Online phone store.
This 1,400 square-foot retail location “unites fashion, music, and design,” and is situated a mere half-dozen blocks from its Lower East Side presence. That boutique opened at 5 Rivington Street in April 2015. It took over from the longtime clothing store, Cutie Room, and subsequently became an appointment-only showroom for clients.
Gildas Loaëc and Masaya Kuroki founded Maison Kitsuné in 2002 as a record label, which wasn’t a great time to enter the business. The company has since morphed with the times, and showcases its artists on Spotify, YouTube, and via a touring schedule that last year saw it throw more than 200 parties and gigs in 75 countries.