‘Winky Lux’ Offers its Millennial Makeup Options at New Ludlow Street Store
Hood by Air is gone with the wind, and Winky Lux took advantage.
For the last year-and-change, Lower East Side-based street fashion collective Hood by Air counted 69 Ludlow Street as home. And in secret fashion, as is their usual motive. The ten-year-old brand secured the spot in February 2016, and for a brief moment, boasted two private spaces within a few blocks of each other.
By last spring, though, the former Chinese electrical contracting business was vacant anew. And now, after nearly a year without, a glitzy, Instagram-ready makeup bar is ready to serve.
Winky Lux, the two-year-old cosmetic brand that specializes in “cruelty free and high pigmented makeup,” opened a commercial concept at 69 Ludlow Street this week. The store is bisected by a glass wall on which “party up front business in the back” is scrawled (i.e. a play on the unofficial definition of a mullet).
The arrival of Winky Lux is the second such retail opening on the block within the last month (behind the Waypoint video game cafe).
More on the Winky Lux brand:
Launched in October 2015, we make high-pigment color cosmetics at a price that’s nice. Cruelty-free, paraben free, phtalate free and non-toxic, our makeup is made from the highest quality ingredients known to woman-kind. Creators of the Lip Pill and best-selling Flower Balm Lip Stain, we strive to create products you love to wear, want to flaunt, and can’t help but share on Insta.