Pajama Pop-Up ‘Gelato Pique’ Coming to Orchard Street
No, it’s not what you think. Not another ice cream shop for Hell Square. To the contrary, this misnomer of a pop-up at 144 Orchard Street is for pajamas.
The new outpost – a holiday shop for Gelato Pique – is poised to open here next week (November 28). Teaser posters are hanging in the windows advertising the forthcoming arrival.
Gelato Pique is a Japanese loungewear imprint that sells a “brand of clothes to wear around the house” geared toward women.
The store replaces the Epaulet boutique at 144 Orchard Street, which shuttered back in April after seven years on the Lower East Side.