Equinox to Open its First LES Gym Next Spring
The Equinox showroom has been in full sales mode for five months. Occupying the rear third of the former American Apparel space at East Houston and Orchard Streets. It’s pretty much a soulless retail footprint, with plenty of bright eye candy, corporate street art, and pretty people milling about.
Sole purpose is netting new members for the gym at Ben Shaoul’s forthcoming condo-plex just across the street. And now comes word about tentative opening date. The Equinox will bow sometime “this spring” (i.e. spring 2018) according to several handbills posted in the area, which advertise a 15%-off promotion.
As previously reported, this 30,000 square-foot Equinox outpost is the first for the Lower East Side. The gym is three levels: first floor includes reception, lounge, and Juice Press station, while the second and third floors boast several exercise areas, including yoga and cycling studios. Equinox reportedly anticipates between 6,000 and 7,000 members to join here.