Faux Fur Fashions Come to the Bowery with ‘House of Fluff’ Pop-Up
There hasn’t been anything of note coming out of 342 Bowery since the Subway sandwich shop closed almost three years ago. In that time, the space became yet another gold coast vacancy. It almost became an “underground” sushi outpost, but those plans never happened.
Instead, some fluff is here through Christmas-time. A so-called House of Fluff, which dubs itself as “an ethical, faux-fur lifestyle fashion company based in New York City,” is operational as of today. Their aim with the brightly-lit holiday pop-up is to peddle “cruelty-free guilt-free high-fashion products that are affordable, beautiful, and comfortable.”
Call it temporary retail padding until something of substance can take over the lease. That was supposed to have happened with the poke eatery by athlete-cum-sushi chef Michael Stember, who briefly considered 342 Bowery earlier this year.
Honestly, though, the space hasn’t been the same since the Downtown Music Gallery relocated to Monroe Street in 2009 after eighteen years on the block.