Hell Square Gets a Drunken ‘Jingle’ with SYFY Pop-up Bar at The Skinny
It’s only fitting that one of the most rowdy of Hell Square bars is rebranded as “Jingle Hell’s.” Indeed, beginning tomorrow and for the next ten days, The Skinny bar on Orchard Street is masquerading as an “an anti-holiday pop-up bar” to promote SYFY’s new television series, HAPPY!
The cable network sure pulled out all the stops for the liquored-up stunt, swapping the illuminated signage and planting Christmas ornaments on the rooftop.
HAPPY! is a new series that follows the graphic novel of same, written by Grant Morrison and Darick Robertson. The story follows a cynical hit man who all of a sudden starts seeing a relentlessly optimistic winged unicorn, aptly named Happy. It stars Christopher Meloni and Patton Oswalt.
Below is an update from the media advisory. You’ve probably also seen the handbills pasted all around the neighborhood. Think of it as a potential precursor to SantaCon.
JINGLE HELL’S provides New Yorkers an escape from the annual insanity of the holiday season and gives new definition to holiday traditions, with programs and activities inspired by the world of HAPPY!, including:
HAPPY! Hour: Everyone’s first drink is FREE at the daily HAPPY! Hour
Anti-Holiday Cocktails: The Mother-In-Law, Christmas Mourning, Silent Nightmare, Ho Ho
Holy Sh*t, Sax on the Beach and Happy on the Rocks
Very Bad Santa’s Workshop: Skip the mall and get your photo taken with Very Bad Santa
Dirty Caroling: A pianist leads patrons in sing-alongs of naughty carols
Humbug Trivia: Inappropriate Christmas trivia will stump bar goers
Ho Ho Bingo: Classic bingo gets an anti-holiday makeover
Krampus Karaoke: Holiday classics take a back seat as guests belt out their favorite karaoke songs
Cheer Hunter: A custom arcade game whose mission is to stop the spread of holiday cheer
Photo Booth, Naughty & Nice Claw Machine with surprise giveaways inspired by series characters Nick Sax, Happy and more!
DATES: Friday, December 1 through Sunday, December 10, 2017
Monday-Wednesday: 4pm – 4am
Thursday-Sunday: noon – 4am
HAPPY! premieres on Syfy next Wednesday (December 6).