Ace Hotel Brands Bowery Lodge ‘Sister City,’ Sets Opening for Next Fall

Posted on: January 25th, 2018 at 5:12 am by

We’ve known for several years now that Ace Hotel was opening on the Bowery. In fact, it was a story Boogie first broke in 2013. Now, the creative agency behind Ace Hotel, Atelier Ace, has finally acknowledged, and announced more information about the forthcoming hotel at 225 Bowery.

The twelve-story hotel is part of a new sub-label called Sister City, which offers a “thoughtfully-designed retreat in New York’s bustling Lower East Side.” It’s apparently meant to resemble a “hostle” feel. As previously reported, the Bowery inn will feature 200 rooms, with entry off Rivington Street at the end of Freeman Alley.

Photo: Atelier Ace

Ace Hotel honcho Brad Wilson teamed up with Nicholas Morgenstern (of “Finest Ice Cream” and El Rey fame) for the food and beverage component, which includes rooftop lounge and the 2,356 square-foot Cafe Como eatery on the ground level.

More from the PR swill:

Sister City is a hotel for travelers in New York City, created by the studio behind Ace Hotel.

Sister City is an experiment in essentialism; a hotel distilled to its most beautiful, working parts. Created by the people behind Ace Hotel, Sister City offers 200 intimate, efficient rooms, a ground-floor restaurant and a rooftop bar right on Bowery, Manhattan’s oldest and most storied thoroughfare.

“We are inspired by the philosophy of Less, But Better. The inherent satisfaction of having just enough. Sister City looks through a focused lens to truly anticipate what people need when they’re traveling — comfort, beauty and human connection.” — Kelly Sawdon, Chief Brand Officer of Atelier Ace

For this new brand, we asked what was needed for today’s traveler, and shaved off the excess. We considered aesthetic sustenance, human connection and modern needs. We took inspiration from the functional perfection of Finnish saunas, Japanese bento boxes, rock-cut cliff dwellings of prehistory and John Cage’s 4’33”. The result: a new prototype for compassionate hospitality where efficiency and beauty find union. Sister City provides you shelter from the elements, but orients you to the wider world, as well.

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